78. How I Got Over My Fear of Live Video

eCommerce Badassery · September 21, 2021 · 13 min

Summary

This episode tackles the common entrepreneurial fear of live video, offering practical strategies to overcome apprehension and leverage this powerful tool for audience connection and brand building. It provides actionable tips on preparation, confidence-building, and engagement to help e-commerce operators confidently utilize live social media to grow their businesses.

Key takeaways

• Prepare key bullet points or an outline, but avoid scripting word-for-word to maintain authenticity and natural flow during live sessions.
• To boost confidence, practice in low-stakes environments, focus on the value you provide to your audience rather than personal perfection, and utilize positive self-talk.
• Promote your live sessions in advance across your channels, and engage enthusiastically with early viewers, recognizing that consistent effort builds viewership over time.
• Utilize interactive features like Q&A and polls, and respond to comments in real-time to foster a sense of community and deeper audience engagement.
• Reframe mistakes or stumbles during live video as opportunities to connect more authentically with your audience, showcasing the real person behind the brand.

Themes

Topics covered

Episode description

Scared to show up on live video? You’re not alone. One of the biggest fears entrepreneurs face is showing up live on social media. It’s easy to get flustered, stumble over your words and mess up. But, live videos might just be what your audience needs to feel more connected to you and your brand. Today I’m sharing some of the tips and tricks that you can use to get over your fear of showing up on live video. What You’ll Learn How to prepare before you go live How to feel more confident showing up on camera What to do if you’re worried no one will show up Links Mentioned Virginia Kerr | Video Strategy Coach https://www.instagram.com/thisisvirginiakerr/ Episodes Mentioned Read the Full Transcript eCommerceBadassery.com/78 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/pod

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Frequently asked about this episode

What does this episode say about brand & content?

Prepare key bullet points or an outline, but avoid scripting word-for-word to maintain authenticity and natural flow during live sessions.

What does this episode say about founder & leadership?

To boost confidence, practice in low-stakes environments, focus on the value you provide to your audience rather than personal perfection, and utilize positive self-talk.

What does this episode say about paid acquisition?

Promote your live sessions in advance across your channels, and engage enthusiastically with early viewers, recognizing that consistent effort builds viewership over time.

What does this episode say about brand & content?

Utilize interactive features like Q&A and polls, and respond to comments in real-time to foster a sense of community and deeper audience engagement.

What does this episode say about brand & content?

Reframe mistakes or stumbles during live video as opportunities to connect more authentically with your audience, showcasing the real person behind the brand.

Listen

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