Husqvarna's Stephan Waldeis reveals how this legacy brand is navigating the D2C landscape for robotic gardening tools. Learn how they're strategically integrating partners and adapting e-commerce approaches across different global regions to meet customer expectations and drive growth.
Key takeaways
Evaluate existing partner networks to identify opportunities for collaborative D2C ecosystem development.
Implement region-specific e-commerce strategies rather than a one-size-fits-all global approach.
Investigate how D2C models can be applied to historically B2B or retail-dominated product categories.
Focus on understanding and mapping the end-to-end customer journey in D2C for complex products like robotic tools.
Consider how a global brand can maintain consistency while allowing for local market adaptation in D2C operations.
In Stockholm, we sat down with Stephan Waldeis who is leading the D2C commerce business for Husqvarna, one of the world's leading gardening brands. Listen in as we follow their customers' D2C journey, learn how partners are becoming an increasingly important part of the ecosystem, and how a global company like theirs chooses different E-Commerce approaches for different regions.
