Retail Gets Real · with Jason "Retailgeek" Goldberg · September 20, 2018 · 22 min
Summary
Jason "Retailgeek" Goldberg cuts through the hype to reveal which retail technology trends will genuinely impact ecommerce businesses in 2019. He provides crucial insights into solving the persistent "mobile gap" and offers strategic guidance for leveraging data and personalization to meet evolving consumer expectations.
Key takeaways
Focus on integrating mobile experiences seamlessly to address the 'mobile gap' rather than chasing overhyped tech that lacks practical application.
Prioritize retail technology investments that enable robust data collection and analytics to understand and predict consumer behavior effectively.
Develop a comprehensive omnichannel strategy that thoughtfully integrates physical and digital touchpoints to create a cohesive customer journey.
Personalize customer engagements strategically by leveraging data to offer relevant products and content, moving beyond generic recommendations.
Evaluate new retail technologies based on their potential ROI and concrete benefits rather than just their "buzzword" status.
The retail industry loves to talk trends, but SapientRazorfish’s Jason “Retailgeek” Goldberg says that many are overhyped. So what will stick? Joining us at Shop.org 2018 in Las Vegas, Goldberg chats about the retail tech trends that will gain momentum in the coming year and why a solution is in sight for the “mobile gap” problem. Learn more at retailgetsreal.com.
