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#765: Dad works full-time but has built a beautiful business with REPLENS and branded bundles

Silent Sales Machine Radio · with Jonathan Barnhisel · January 11, 2024 · 87 min

Summary

This episode features Jonathan Barnhisel, a full-time employee who built a thriving Amazon business using the Replens and branded bundles model. Starting with only $500, he scaled his operations to generate significant income, demonstrating how a low-risk, steady approach to Amazon selling can lead to substantial financial independence and growth, even alongside a main job.

Key takeaways

Themes

amazon & marketplacessupply chain & operationsfinance & fundraisingfounder & leadership

Topics covered

amazon fbareplens modelbranded bundleslow-capital e-commerceprofit reinvestmentamazon seller toolse-commerce communities

Episode description

Today's provenamazoncourse.com success story interview is with a dad who works full-time but still squeezes in a few hours per week and has built an amazing business selling REPLENS and branded bundles. In his own words, "great inventory is everywhere once you understand the system". He started with selling used books, but quickly realized that was a grind he had little time to commit to. Once he got into REPLENS and then soon afterwards studied bundles, things took off! Check out sellerboard - THE accurate profit analytics tool for Amazon sellers that helps you calculate your profit precisely accounting for all hidden fees and in real time. Use our link and get a TWO month free trial: https://SilentJim.com/numbers Show note LINKS: Get a free business growth consulting session with an e-commerce consultant on our coaching team. Grab a slot on our calendar at https://SilentJim.com/bookacall SilentSalesMachine.com - text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentsalesmachine.com/ssm11/ffv11/! My Silent Team Facebook group https://www.facebook.com/groups/mysilentteam 100% FREE! Join 74,000 + Facebook members from around the world who are using the internet creatively every day to

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Focus on the RePlens model (replenishable products on Amazon) for a steady, low-risk entry into e-commerce, as it allows for consistent sales and profit reinvestment without large upfront inventory commitments.
What does this episode say about supply chain & operations?
Implement branded bundles by combining easily sourced retail items with a unique, harder-to-source component to create higher-margin products and protect your listings from other sellers on Amazon. (e.g., cake mix + mixing bowl + unique ingredient).
What does this episode say about finance & fundraising?
Start small and reinvest profits: Jonathan began with just $500 and avoided loans or credit cards, rolling over his earnings to slowly build capital and inventory. Typical ROIs of 30-200% on items can quickly compound.
What does this episode say about founder & leadership?
Utilize essential tools like a professional Amazon seller account ($39/month) and Keepa ($20/month) for product research and tracking, which are critical for success in the RePlens model.
What does this episode say about amazon & marketplaces?
Leverage community and mentorship: Jonathan's success was significantly influenced by joining supportive communities like 'Silent Sales Team,' which provided guidance and countered negativity found in broader online forums.

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