This episode breaks down two powerful strategies for Amazon sellers: how to effectively source products with minimal capital and a contrarian approach to selling above the Amazon Buy Box. It emphasizes that identifying valuable ASINs is more critical than initial capital, and reveals how disciplined sourcing can lead to rapid sales growth once inventory is acquired. The hosts also share an innovative pricing strategy that defies conventional Amazon wisdom, allowing sellers to maintain higher prices than competitors.
Key takeaways
Focus on sourcing and validating "test-worthy ASINs" for several months, even without capital, to build a strong product pipeline for rapid deployment later.
Leverage the "selling above the Buy Box" strategy by testing it as a viable pricing approach, as it's often not visible in tools like Keepa but can lead to higher margins.
Understand that the true value in your Amazon business lies in the identified ASINs and product opportunities, not just the capital you possess.
Persist through the initial challenges of Amazon selling ("Day 31: I'm not making any sales!") as breakthroughs often come shortly after periods of doubt.
Consider when it's appropriate to set up new ASINs for brand building and product listing, as advised by expert Jeff Schick.
Sourcing Without Money If you have no money or your account is held up for some reason, source, source, source! Had a client who was waiting on a large payout and all he did was source test worthy ASINs for 3+ months When he got his payout he started sending in his test worthy ASINs and went from minimal sales to $50K in 3 months…that's mainly run rate on tests, not much in the way of replens yet BUT…more dollars = higher risk when new The real value in your business is the ASINs, not the capital Selling Above the Buy Box Selling above the buy box is a strategy that works. We see it all the time. There is no place to see this strategy working in Keepa and the only way to know would be to test it. This is not necessarily intuitive and we don't know of another place it is being taught. We could keep this information to ourselves and many would never know it, but we are sharing because we want to see you have success too What a Difference a Day Makes Working with new clients we see the day-to-day progress Day 1: I can find anything to test! Day 2: I found some to test! Day 31: I'm not making any sales! Day 32: I just got my first sales! Perhaps the adage, it's always darkest before the dawn is true! If you just give it 1 more day the sun will come out Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: When is it OK for an Amazon seller to set up new ASINs on Amazon? Watch this episode on our YouTube channel here: https://youtu.be/NwiYNxdDtBo Show note LINKS:
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Focus on sourcing and validating "test-worthy ASINs" for several months, even without capital, to build a strong product pipeline for rapid deployment later.
What does this episode say about supply chain & operations?
Leverage the "selling above the Buy Box" strategy by testing it as a viable pricing approach, as it's often not visible in tools like Keepa but can lead to higher margins.
What does this episode say about founder & leadership?
Understand that the true value in your Amazon business lies in the identified ASINs and product opportunities, not just the capital you possess.
What does this episode say about amazon & marketplaces?
Persist through the initial challenges of Amazon selling ("Day 31: I'm not making any sales!") as breakthroughs often come shortly after periods of doubt.
What does this episode say about amazon & marketplaces?
Consider when it's appropriate to set up new ASINs for brand building and product listing, as advised by expert Jeff Schick.
