This episode unveils the strategies behind launching a decades-old retail brand onto Amazon, achieving six-figure revenue in its first year. Spencer Gordon details a meticulous approach, leveraging proven retail winners, sophisticated keyword research with tools like Helium 10, and a multi-faceted PPC strategy. Ecommerce operators will learn how to optimize product launches, test relevancy, and drive significant sales growth on the Amazon marketplace, even for established brands new to the platform.
A legacy brand had never sold on Amazon. One launch strategy later, it hit six figures in year one. What made the difference? Here’s how… ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What does it take to bring a decades-old retail brand onto Amazon and turn it into a six-figure channel in its first year? In this episode, Bradley Sutton welcomes Spencer Gordon, an e-commerce operator who has built Amazon businesses from the ground up, including a premium beverage storefront and, most recently, the Amazon channel for Leanin Tree Greeting Cards. Spencer shares how he went from working in his family’s logistics and beverage business to launching Amazon operations for a legacy greeting card company that had never sold on the marketplace before. Instead of randomly uploading products and hoping for the best, he started with proven retail winners, used Helium 10 to identify high-value keywords, and built his launch strategy around branded search, long-tail keyword opportunities, and strong catalog positioning.The episode gets tactical with Spencer’s Amazon launch process, including how he uses test listings to check Amazon relevancy before launching a real SKU, why he relies on Amazon Vine for early reviews, and how he structures PPC campaigns for ranking momentum. He also breaks down his use of branded campaigns, product targeting, long-tail exact match keywords, fixed bids, and bid rules that raise or lower bids based on sponsored and organic rank.Bradley and Spencer also dive into listing optimization, especially why the main image can be the difference between winning and losing the click. Spencer shares how AI tools help his team generate image concepts, while Bradl