#75 ThirdLove: Using data to create the perfect bra

Retail Gets Real · with Ra’el Cohen · September 10, 2018 · 20 min

Summary

ThirdLove is revolutionizing the bra industry by leveraging data to offer a personalized shopping experience and superior products. Learn how their Chief Creative Officer, Ra'el Cohen, implemented a data-driven approach to disrupt a traditional market, enhance product development, and create a strong direct-to-consumer brand, offering valuable insights for ecommerce operators on utilizing data for product innovation and customer satisfaction.

Key takeaways

• Leverage data to personalize the customer experience and overcome common industry pain points, like uncomfortable bra shopping.
• Implement a direct-to-consumer model to maintain control over the customer journey and product innovation.
• Utilize customer feedback and data to drive product development and ensure a wide range of inclusive offerings.
• Focus on creating a unique fit-finding technology or process to differentiate your product in a competitive market.
• Balance creative design with data-driven insights to build customer loyalty, rather than relying solely on traditional retail methods.

Themes

Topics covered

Episode description

Shopping for bras is generally an unpleasant experience — so ThirdLove takes shoppers out of awkward dressing rooms and allows them to shop for underwear at home, using data to create a more personalized shopping experience and better products. Chief Creative Officer Ra’el Cohen shares how ThirdLove is disrupting the bra industry by “taking data and using it in a really personal way.” Learn more at retailgetsreal.com.

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Frequently asked about this episode

What does this episode say about dtc strategy?

Leverage data to personalize the customer experience and overcome common industry pain points, like uncomfortable bra shopping.

What does this episode say about product & merchandising?

Implement a direct-to-consumer model to maintain control over the customer journey and product innovation.

What does this episode say about brand & content?

Utilize customer feedback and data to drive product development and ensure a wide range of inclusive offerings.

What does this episode say about analytics & attribution?

Focus on creating a unique fit-finding technology or process to differentiate your product in a competitive market.

What does this episode say about dtc strategy?

Balance creative design with data-driven insights to build customer loyalty, rather than relying solely on traditional retail methods.

Listen

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