This episode reveals how Shopify and Shopify Plus stores can dramatically expand their product catalogs and revenue, without incurring inventory risk or fulfillment costs, by leveraging third-party sellers. It highlights Convictional as a platform facilitating B2B trade enablement, allowing brands to source, onboard, and integrate with external suppliers. This strategy is essential for rapidly evolving e-commerce businesses looking to diversify offerings and boost customer lifetime value.
Key takeaways
Implement a dropshipping or marketplace model using B2B trade enablement platforms like Convictional to expand product catalog without inventory risk.
Utilize third-party sellers to introduce new product categories and complementary products, driving increased revenue and customer lifetime value.
Leverage platforms that offer curated networks of third-party brands if you don't have existing suppliers, streamlining the process of expanding your product mix.
Integrate third-party seller solutions with a one-click Shopify integration to simplify product onboarding and order fulfillment.
Explore strategies to become a multi-brand marketplace to offer a wider variety of products and enhance customer loyalty.
My guest on today’s episode is Chris Grouchy the Co-Founder and President of Convictional. They are a modern B2B trade enablement network. Stores on Shopify and Shopify Plus use Convictional to rapidly expand their product assortment, launch new product categories, and grow revenue — all without taking on any inventory risk. Here’s how they do it: Convictional provides the platform that enables online stores on Shopify and Shopify Plus to source, onboard, and integrate with third-party sellers who manage the inventory and fulfill orders to the end consumer on your behalf.Don’t have third-party sellers to work with but like the idea of growing your offering and expanding a complementary product mix of products or collections? Convictional also offers a curated network of third-party brands and sourcing expertise to help online stores build their own ecosystem of third-party sellers. If you’ve ever wondered how you can expand your product catalog and easily drive more customer lifetime value, you won’t want to miss today’s’ show.What You Will Learn Today…How to drive more revenue and customer lifetime value by allowing third-party brands and suppliers to work with your Shopify store.How How to expand your product mix or become a multi-brand marketplace by offering complementary or adjacent products with no inventory risk.Success case study on how Convictional is facilitating the enablement experience between a Shopify brand and 100+ vendors and over 8000 active skews.Sell products from third-party brands and sellers through a one-click Shopify integration.Links And Resources Mentioned In This EpisodeConvictionalConvictional Funding AnnouncementThe HelmThe SeptemberRebecca MinkoffCole HaanBrooklinenThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to
What does this episode say about shopify & ecommerce platforms?
Implement a dropshipping or marketplace model using B2B trade enablement platforms like Convictional to expand product catalog without inventory risk.
What does this episode say about product & merchandising?
Utilize third-party sellers to introduce new product categories and complementary products, driving increased revenue and customer lifetime value.
What does this episode say about supply chain & operations?
Leverage platforms that offer curated networks of third-party brands if you don't have existing suppliers, streamlining the process of expanding your product mix.
What does this episode say about customer retention?
Integrate third-party seller solutions with a one-click Shopify integration to simplify product onboarding and order fulfillment.
What does this episode say about shopify & ecommerce platforms?
Explore strategies to become a multi-brand marketplace to offer a wider variety of products and enhance customer loyalty.
