Don't assume Q4 ends abruptly on December 31st. For e-commerce sellers, especially those using a replens model, January is often as strong, if not stronger, than December due to post-holiday gift card spending. Maintain consistent sourcing and inventory shipments through December and into January to capitalize on this often-overlooked sales period and avoid losing momentum.
Key takeaways
Continue sending in inventory throughout December; don't slow down because Amazon indicates fulfillment centers are full. Delays in check-in are normal during Q4, and you need products available for January sales surges.
Prioritize continuous sourcing, even during holidays. Missing sourcing days can lead to a new, detrimental habit for your business, impacting consistent inventory flow.
Start planning and sourcing for future seasonal events (e.g., Valentine's Day, St. Patrick's Day, Super Bowl, March Madness, Prom/Graduation) 2-3 months in advance to ensure inventory availability.
Leverage post-holiday clearance sales for inventory. Acquire seasonal items (like Halloween decor or Christmas items) at deep discounts to sell the following year for higher margins.
Recognize that January benefits from gift card spending. Shoppers often use holiday gift cards to purchase items they've long desired, driving significant sales. Ensure your inventory is stocked to meet this demand.
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What does this episode say about amazon & marketplaces?
Continue sending in inventory throughout December; don't slow down because Amazon indicates fulfillment centers are full. Delays in check-in are normal during Q4, and you need products available for January sales surges.
What does this episode say about supply chain & operations?
Prioritize continuous sourcing, even during holidays. Missing sourcing days can lead to a new, detrimental habit for your business, impacting consistent inventory flow.
What does this episode say about product & merchandising?
Start planning and sourcing for future seasonal events (e.g., Valentine's Day, St. Patrick's Day, Super Bowl, March Madness, Prom/Graduation) 2-3 months in advance to ensure inventory availability.
What does this episode say about amazon & marketplaces?
Leverage post-holiday clearance sales for inventory. Acquire seasonal items (like Halloween decor or Christmas items) at deep discounts to sell the following year for higher margins.
What does this episode say about amazon & marketplaces?
Recognize that January benefits from gift card spending. Shoppers often use holiday gift cards to purchase items they've long desired, driving significant sales. Ensure your inventory is stocked to meet this demand.