#73 Generation Z is shaping the back-to-class shopping season
Retail Gets Real · with Katherine Cullen · August 27, 2018 · 17 min
Summary
With back-to-college spending on the rise, understanding Generation Z's unique shopping behaviors is crucial for retailers. This episode breaks down how this digitally-native demographic, shaped by smartphones and the internet, is redefining the back-to-class shopping season and what strategies retailers need to adopt to effectively engage them.
Key takeaways
Gen Z shoppers are heavily influenced by digital channels; optimize your online presence, especially mobile, and social media engagement to capture their attention.
Personalization and experiential retail are key drivers for Gen Z; develop strategies that offer unique, tailored experiences rather than generic promotions.
Consider sustainability and ethical practices in your product offerings and brand messaging, as these are significant factors in Gen Z's purchasing decisions.
Leverage NRF's annual back-to-class shopper survey insights to anticipate trends and adapt your retail strategies for the upcoming shopping seasons.
Focus on understanding Gen Z's preferred product categories and shopping channels to efficiently allocate resources and marketing efforts.
Back-to-college spending is expected to reach $55 billion this year, and many of those shopping for themselves are members of Generation Z. Katherine Cullen, NRF’s director of retail and consumer insights, discusses trends from NRF’s annual survey of back-to-class shoppers and how this generation of consumers that grew up with the internet and smartphones is shaping retail. Learn more at www.retailgetsreal.com.
What does this episode say about retail & omnichannel?
Gen Z shoppers are heavily influenced by digital channels; optimize your online presence, especially mobile, and social media engagement to capture their attention.
What does this episode say about brand & content?
Personalization and experiential retail are key drivers for Gen Z; develop strategies that offer unique, tailored experiences rather than generic promotions.
What does this episode say about paid acquisition?
Consider sustainability and ethical practices in your product offerings and brand messaging, as these are significant factors in Gen Z's purchasing decisions.
What does this episode say about retail & omnichannel?
Leverage NRF's annual back-to-class shopper survey insights to anticipate trends and adapt your retail strategies for the upcoming shopping seasons.
What does this episode say about retail & omnichannel?
Focus on understanding Gen Z's preferred product categories and shopping channels to efficiently allocate resources and marketing efforts.
