This episode offers practical advice for Amazon sellers, detailing how to identify underserved listings and leverage Keepa for in-depth sales analysis beyond basic sales rank. It also provides a comprehensive guide to creating unique branded bundles and navigating Amazon’s gating restrictions. Ecommerce operators will learn strategies to optimize their product sourcing, listing, and category access on the Amazon marketplace.
Key takeaways
Utilize Keepa data, specifically "Keepa drops," to accurately gauge product movement and sales velocity, rather than relying solely on sales rank which is often irrelevant for replenishable products.
Identify and target "underserved listings" on Amazon to find niche opportunities with less competition.
Explore creating "Proven Branded Bundles" using established brand names to create unique ASINs that belong exclusively to you, differentiating your offerings and potentially increasing margins.
Overcome Amazon gating by starting with categories known to be open for new sellers (e.g., pet supplies, arts & crafts, kitchen items); selling 30-40 items can frequently lead to automatic ungating in further categories.
Actively engage with communities like the My Silent Team Facebook page and utilize their search functions for specific topics like "gated" or "ungating" to gain insights and support from experienced sellers.
Once per week or so our Amazon seller leadership team and I love to go live on Zoom with whoever can join us and answer as many ecommerce and Amazon selling related questions as possible. We love to capture the best moments from these Monday night sessions for you and turn them into a podcast episode. If you have questions about Keepa, this episode is a must listen for you! Just a few of the highlights captured by the team: Jim lays out exactly what "underserved listings" are and how to go about finding them. Highly recommended podcasts include #554, which talks about ignoring the buy box and #369, which talks all about Keepa! He discusses Keepa drops and how those drops indicate if an item is moving (selling). Sales rank itself is an irrelevant number to replens sellers! Jim thoroughly explains the Proven Branded Bundles module and all the amazing opportunities there are with creating your own bundles! Jim recommends joining the My Silent Team Facebook page and searching for "gated" or "ungating" for lots of information on this topic! Categories open for new sellers include: Pet supplies (not food), sports equipment, arts and crafts, kitchen, household items, school and office supplies. Once sellers sell about 30-40 items, "the gates start falling open!" Show note LINKS: Keepa.com - https://get.keepa.com/ede41 -The service we use to help interpret all of the selling data. Keepa is discussed in depth on episode 369 at https://silentjim.com/podcast ProvenBrandedBundles.com - Learn to set up ASIN's (listings on Amazon) that belong ONLY to you and contain recognized, popular brand names! This all new traini
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Utilize Keepa data, specifically "Keepa drops," to accurately gauge product movement and sales velocity, rather than relying solely on sales rank which is often irrelevant for replenishable products.
What does this episode say about product & merchandising?
Identify and target "underserved listings" on Amazon to find niche opportunities with less competition.
What does this episode say about supply chain & operations?
Explore creating "Proven Branded Bundles" using established brand names to create unique ASINs that belong exclusively to you, differentiating your offerings and potentially increasing margins.
What does this episode say about amazon & marketplaces?
Overcome Amazon gating by starting with categories known to be open for new sellers (e.g., pet supplies, arts & crafts, kitchen items); selling 30-40 items can frequently lead to automatic ungating in further categories.
What does this episode say about amazon & marketplaces?
Actively engage with communities like the My Silent Team Facebook page and utilize their search functions for specific topics like "gated" or "ungating" to gain insights and support from experienced sellers.
