71. How to Create an eCommerce Product Page That Converts with Reese Spykerman

eCommerce Badassery · with Reese Spykerman · August 3, 2021 · 55 min

Summary

To succeed in ecommerce, your product page must act as your most effective salesperson. This episode with conversion expert Reese Spykerman breaks down how to optimize your product pages to overcome the inability to "touch and feel" products online, turning browsers into buyers through persuasive copy, strategic design, and avoiding common conversion-killing mistakes. Learn to craft product pages that do the selling for you, addressing customer psychology and providing all the necessary information to drive purchasing decisions.

Key takeaways

• Treat your product page as your primary salesperson, understanding it needs to convey all information and persuasion a customer would get in a physical store.
• Focus on persuasive copywriting that addresses customer pain points and desires directly. Utilize benefit-driven language over just features to explain "what's in it for them."
• Avoid common product page mistakes such as poor descriptions, lack of trust signals (reviews, testimonials), and unclear calls to action that deter potential buyers.
• Optimize product images for both quality and speed using tools like ImageOptim or Kraken.io to improve user experience and site performance.
• Understand the customer journey and proactively answer potential questions and overcome objections directly on the product page to streamline the buying process.

Themes

Topics covered

Episode description

One of the biggest hurdles to selling products online is the fact that customers can’t touch and feel your products like they would in a brick-and-mortar store. You don’t have a salesperson to answer questions, show them other items, or help them make a buying decision. Your product page is your salesperson. So, what’s in a product page that actually converts? That’s what we’re diving into today with my guest, Reese Spykerman. eCommerce conversion expert and copywriter. What You’ll Learn What it takes to create a product page that does the selling for you The common mistakes you’ll want to avoid when creating your product page The best way to figure out what words will actually get your customers to buy Links Mentioned ImageOptim for Mac https://imageoptim.com/mac Kraken.io https://kraken.io/ Episodes Mentioned Major Changes Coming to Shopify! https://ecommercebadassery.com/shopify-unite-updates-2021/ Connect With Reese Freebie - Persuasive Product Description Roadmap https://www.designbyreese.com/roadmap/ Website http://designwithreese.com Read the Full Transcript eCommerceBadassery.com/71 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/e

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Frequently asked about this episode

What does this episode say about conversion & cro?

Treat your product page as your primary salesperson, understanding it needs to convey all information and persuasion a customer would get in a physical store.

What does this episode say about brand & content?

Focus on persuasive copywriting that addresses customer pain points and desires directly. Utilize benefit-driven language over just features to explain "what's in it for them."

What does this episode say about product & merchandising?

Avoid common product page mistakes such as poor descriptions, lack of trust signals (reviews, testimonials), and unclear calls to action that deter potential buyers.

What does this episode say about conversion & cro?

Optimize product images for both quality and speed using tools like ImageOptim or Kraken.io to improve user experience and site performance.

What does this episode say about conversion & cro?

Understand the customer journey and proactively answer potential questions and overcome objections directly on the product page to streamline the buying process.

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