70 Launches in Six Months with Amazon Seller Matt Altman
Seller Sessions · with Matt Altman · November 23, 2022 · 14 min
Summary
Matt Altman, an Amazon veteran, shares his playbook for launching 70 products in six months, especially vital after Amazon’s TOS changes made traditional giveaways obsolete. This episode breaks down rapid, compliant product expansion strategies for private label sellers, focusing on product development, listing optimization, and post-launch tactics in competitive niches like supplements.
Key takeaways
The Amazon TOS changes have significantly limited the effectiveness of traditional giveaway strategies for product launches; new compliant methods are essential.
Successfully launching a high volume of products (e.g., 70 in six months) requires a refined strategy encompassing product development, sourcing, listing optimization, and post-launch promotion.
Even in competitive categories like supplements, rapid product expansion is achievable through data-driven decisions and adherence to Amazon's evolving regulations.
Effective keyword research, PPC strategies, and leveraging early reviews are critical for new listings to gain traction in the current Amazon environment.
Diversifying product portfolios and understanding customer demand are key to building a sustainable and scalable Amazon business through frequent launches.
Matt has been selling on Amazon for the last 12 years and has operated in just about every category over that time. In the last 4-5 years he has mainly operated in the supplements space. For many years give-a-ways was the go to but then ToS changes came and limited opportunity to make money anymore on launches. Today we discuss how he has launched 70 products in the last 6 months.
What does this episode say about amazon & marketplaces?
The Amazon TOS changes have significantly limited the effectiveness of traditional giveaway strategies for product launches; new compliant methods are essential.
What does this episode say about product & merchandising?
Successfully launching a high volume of products (e.g., 70 in six months) requires a refined strategy encompassing product development, sourcing, listing optimization, and post-launch promotion.
What does this episode say about supply chain & operations?
Even in competitive categories like supplements, rapid product expansion is achievable through data-driven decisions and adherence to Amazon's evolving regulations.
What does this episode say about amazon & marketplaces?
Effective keyword research, PPC strategies, and leveraging early reviews are critical for new listings to gain traction in the current Amazon environment.
What does this episode say about amazon & marketplaces?
Diversifying product portfolios and understanding customer demand are key to building a sustainable and scalable Amazon business through frequent launches.
