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#7: How Can You Keep Overhead from Getting Out of Hand?

The StoryBrand Podcast · February 15, 2021 · 27 min

Summary

This episode focuses on the critical importance of managing overhead, especially for ecommerce businesses. It outlines strategies to identify and eliminate unnecessary expenses, ensuring that resources are optimally allocated to drive growth and profitability rather than being consumed by wasteful spending. Operators will learn how to maintain financial health and agility.

Key takeaways

Themes

finance & fundraisingfounder & leadership

Topics covered

overhead managementcost reduction strategiesfinancial healthbudgetingresource allocationprofitability

Episode description

A coke machine in the break room or a food truck party for your staff might sound like a fun idea. But the reality is – that's overhead, and it's slowing your business down (and costing you money). In part six of our seven-part series, How Your Business is an Airplane, we're focusing on overhead. Sure, you're going to have some expenses that don't drive crazy revenue, and sometimes that's okay. The answer isn't to cut those expenses altogether – it's to learn this simple formula so you know what's worth your time, and what's holding you back. -- Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

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Frequently asked about this episode

What does this episode say about finance & fundraising?
Regularly audit all expenses, categorizing them as essential, variable, or unnecessary, to identify areas for cost reduction.
What does this episode say about founder & leadership?
Implement a 'zero-based budgeting' mindset, requiring justification for every expense, rather than simply carrying over previous budgets.
What does this episode say about finance & fundraising?
Prioritize investments in areas that directly contribute to revenue generation, such as customer acquisition and retention, while scrutinizing indirect costs.
What does this episode say about finance & fundraising?
Develop clear metrics and KPIs to track the ROI of significant expenses, allowing for data-driven decisions on where to cut or reallocate spending.
What does this episode say about finance & fundraising?
Foster a company culture where cost-consciousness is valued at all levels, encouraging employees to identify and suggest efficiency improvements.

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