This episode provides a concise yet comprehensive overview of the latest developments impacting Amazon and TikTok Shop sellers. It covers new advertising features on Amazon, TikTok Shop's aggressive growth strategy and fee changes, and critical tools for competitor analysis. Ecommerce operators will find actionable intelligence to refine their marketplace strategies and leverage new promotional opportunities.
Key takeaways
TikTok Shop aims for aggressive growth, targeting $17.5 billion in gross sales and expanding into Latin America, despite increasing seller fees to 6-8% by July 2024 (still lower than Amazon's 15%).
Utilize Amazon Sponsored Brands' new theme targeting for goal-based campaigns, focusing on keywords related to your brand or landing pages, even if currently using other tools for keyword niche-downs.
Explore Amazon DSP Alexa as a new supply source for display and mobile app ads, given its potential for increased ad placements and Amazon's renewed focus on AI-powered innovation for Alexa.
Leverage Brand Tailored Promotions in new international Amazon marketplaces (UK, Germany, Spain, Italy, France, Mexico, Canada) to retarget various customer segments with targeted discounts (10-50% off).
Implement Sponsored Brands video-only creatives on Amazon to capture attention with autoplaying video ads at the top of search results, driving traffic to your Amazon Store or product detail pages.
In this episode, Carrie and Shivali give the top 15 New Features that Helium 10 has launched in first half of the year.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
TikTok Shop aims for aggressive growth, targeting $17.5 billion in gross sales and expanding into Latin America, despite increasing seller fees to 6-8% by July 2024 (still lower than Amazon's 15%).
What does this episode say about paid acquisition?
Utilize Amazon Sponsored Brands' new theme targeting for goal-based campaigns, focusing on keywords related to your brand or landing pages, even if currently using other tools for keyword niche-downs.
What does this episode say about ai & automation?
Explore Amazon DSP Alexa as a new supply source for display and mobile app ads, given its potential for increased ad placements and Amazon's renewed focus on AI-powered innovation for Alexa.
What does this episode say about founder & leadership?
Leverage Brand Tailored Promotions in new international Amazon marketplaces (UK, Germany, Spain, Italy, France, Mexico, Canada) to retarget various customer segments with targeted discounts (10-50% off).
What does this episode say about amazon & marketplaces?
Implement Sponsored Brands video-only creatives on Amazon to capture attention with autoplaying video ads at the top of search results, driving traffic to your Amazon Store or product detail pages.
