This episode delivers crucial updates for Amazon sellers, covering the discontinuation of Amazon Posts, new bulk coupon creation features, and a significant advancement in inventory-based ad automation. It also touches on changes to Amazon's partnered carrier program and Walmart's surcharged alternative carrier program. Sellers will learn how to adapt their advertising strategies to inventory levels and optimize shipping, ensuring they stay ahead in the ever-evolving marketplace.
Key takeaways
Amazon Posts API is deprecated, and sellers should archive any content before July 31st and explore alternative ad formats.
Utilize the new bulk upload feature in Seller Central to create up to 100 coupons simultaneously for standard, Subscribe & Save, and reorder promotions.
Implement inventory-based ad rules in Helium 10 to automatically pause, adjust bids, or increase spending based on stock levels, prioritizing these rules over ACOS/ROAS rules.
Consider floor-loaded shipping for full truckload and intermodal inbound deliveries through the Amazon Partnered Carrier program, especially for bulky or high-volume products, to reduce prep costs.
Leverage Helium 10's Keyword Tracker with Boost for hourly keyword ranking updates to gain real-time insights into product visibility.
Amazon sunsets Posts, Temu’s U.S. traffic drops 48% post-tariff shift, Walmart fee waived for MCF, and new Ads tool. These and more buzzing news on this week’s episode!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Amazon Posts API is deprecated, and sellers should archive any content before July 31st and explore alternative ad formats.
What does this episode say about paid acquisition?
Utilize the new bulk upload feature in Seller Central to create up to 100 coupons simultaneously for standard, Subscribe & Save, and reorder promotions.
What does this episode say about supply chain & operations?
Implement inventory-based ad rules in Helium 10 to automatically pause, adjust bids, or increase spending based on stock levels, prioritizing these rules over ACOS/ROAS rules.
What does this episode say about ai & automation?
Consider floor-loaded shipping for full truckload and intermodal inbound deliveries through the Amazon Partnered Carrier program, especially for bulky or high-volume products, to reduce prep costs.
What does this episode say about amazon & marketplaces?
Leverage Helium 10's Keyword Tracker with Boost for hourly keyword ranking updates to gain real-time insights into product visibility.
