67. Major Updates Coming to Shopify - Online Store 2.0 and What it Means for eCommerce Merchants

eCommerce Badassery · July 6, 2021 · 18 min

Summary

Shopify is rolling out Online Store 2.0, a major platform update designed to give merchants greater flexibility in store design and reduce reliance on third-party apps and developers. This episode breaks down the key changes, how to plan for a theme update, and actionable ideas to leverage Online Store 2.0 for an optimized online store and improved user experience. It's essential listening for any Shopify merchant looking to maximize their store's potential.

Key takeaways

• Online Store 2.0 provides enhanced design flexibility, reducing the need for numerous apps and custom development for store functionalities.
• Merchants should strategically plan their theme updates to fully utilize the new theme builder, which offers more innate customization options.
• Leverage the new theme app extensions to integrate apps more seamlessly into your store design, improving performance and user experience.
• Explore the "sections everywhere" feature to customize all parts of your Shopify store, not just the homepage, for a more cohesive brand experience.
• Understand that Online Store 2.0 aims to improve site speed and overall performance by enabling more native functionalities and reducing dependency on external scripts.

Themes

Topics covered

Episode description

Shopify is making BIG changes and you’re going to be really excited about them. More flexibility in your store design, less dependencies on apps and developers, plus new functionality available to app developers that will serve YOU in the long-term. Today we’re covering everything you need to know, what to expect and when you might want to make the change. What You’ll Learn The latest changes coming to the Shopify platform + what it means for you How to plan for a theme update to take advantage of the new theme builder Ideas for how to take full advantage of Shopify’s Online Store 2.0 Links Mentioned Shopify Unite https://unite.shopify.com/ Theme app extensions: 15:04 Read the Full Transcript eCommerceBadassery.com/67 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommer

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Frequently asked about this episode

What does this episode say about shopify & ecommerce platforms?

Online Store 2.0 provides enhanced design flexibility, reducing the need for numerous apps and custom development for store functionalities.

What does this episode say about conversion & cro?

Merchants should strategically plan their theme updates to fully utilize the new theme builder, which offers more innate customization options.

What does this episode say about product & merchandising?

Leverage the new theme app extensions to integrate apps more seamlessly into your store design, improving performance and user experience.

What does this episode say about shopify & ecommerce platforms?

Explore the "sections everywhere" feature to customize all parts of your Shopify store, not just the homepage, for a more cohesive brand experience.

What does this episode say about shopify & ecommerce platforms?

Understand that Online Store 2.0 aims to improve site speed and overall performance by enabling more native functionalities and reducing dependency on external scripts.

Listen

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