66. How to Do Affiliate Marketing for Your eCommerce Business

eCommerce Badassery · with Rick Magennis · June 29, 2021 · 46 min

Summary

Unlock a new, performance-based sales channel for your eCommerce business. This episode reveals how to launch and scale an affiliate marketing program, enabling others to sell your products for a commission only on successful sales. Learn to attract the right affiliates, avoid common pitfalls, and build a program that significantly drives revenue without upfront marketing costs.

Key takeaways

• Start small with a shoestring budget by clearly defining your commission structure and target affiliate types (e.g., niche bloggers or content creators with relevant audiences).
• Avoid common pitfalls like unclear terms, inadequate tracking, or neglecting affiliate relationships; prioritize transparent communication and timely payouts.
• Craft an attractive affiliate program by offering competitive commissions, providing effective marketing assets, and fostering a supportive community for your affiliates.
• Utilize affiliate networks like ShareASale or CJ, or apps like Refersion/Affiliatly for Shopify, to streamline management, tracking, and payments.
• Continuously analyze performance data to optimize your program, identify top-performing affiliates, and refine your strategies for maximum ROI.

Themes

Topics covered

Episode description

What if I told you there was a way to have other people working to sell your product, but you didn’t have to pay them UNLESS they generated actual sales? That’s the gist of affiliate marketing and it can be a really powerful channel for eCommerce businesses. On this week’s episode, I’m talking to Rick Magennis, President & Founder of Bearcat Media, an affiliate marketing agency. Rick has been in the affiliate game for over a decade and even uses it for his own eCommerce business. What You’ll Learn How to get started with affiliate marketing on a shoestring budget Pitfalls you should look out for and avoid along the way How to create an attractive affiliate program that generates sales Links from Rick 11 Types of Affiliates https://affiliateprogrammanagement.co/11-affiliate-types-to-recruit-into-your-affiliate-program/ Affiliate Expo https://www.affiliatemanagementexpo.com/vip For Free Access Use Code: ECOMM Other Links Mentioned https://www.shareasale.com/info/ https://www.cj.com/ https://www.refersion.com/ https://apps.shopify.com/affiliatly Read the Full Transcript eCommerceBadassery.com/66 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.c

Related episodes

• Upsells & Cross-Sells: Increase Revenue Through AOV Optimisation By Nick Trueman— Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
• 329: 3 Things You Must Know Before You Take a Business Loan— The Ecommerce Roadmap
• Get Found in ChatGPT and Claude, Not Just Google: The Content-Led Growth Playbook— eCommerce Fastlane
• #757 -Inside A 9-Figure K-Beauty Brand— Serious Sellers Podcast
• #1085: The five biggest developments in Amazon reselling right now— Silent Sales Machine Radio
• Hint's Refreshed Positioning Taps Into Hydration as a Cultural Movement— Total Retail Talks

Frequently asked about this episode

What does this episode say about paid acquisition?

Start small with a shoestring budget by clearly defining your commission structure and target affiliate types (e.g., niche bloggers or content creators with relevant audiences).

What does this episode say about dtc strategy?

Avoid common pitfalls like unclear terms, inadequate tracking, or neglecting affiliate relationships; prioritize transparent communication and timely payouts.

What does this episode say about conversion & cro?

Craft an attractive affiliate program by offering competitive commissions, providing effective marketing assets, and fostering a supportive community for your affiliates.

What does this episode say about paid acquisition?

Utilize affiliate networks like ShareASale or CJ, or apps like Refersion/Affiliatly for Shopify, to streamline management, tracking, and payments.

What does this episode say about paid acquisition?

Continuously analyze performance data to optimize your program, identify top-performing affiliates, and refine your strategies for maximum ROI.

Listen

Listen on SpotifyListen on Apple PodcastsShow website