This episode breaks down Amazon's latest fee adjustments for deals and coupons, offering crucial insights for sellers to understand the true cost implications beyond Amazon's "easier for you" messaging. It highlights how previous flat fees are shifting to a performance-based model, potentially increasing costs for some products while requiring a re-evaluation of promotional strategies. The episode also touches on the upcoming Big Spring Sale and an extended Prime Day 2025, providing a timely warning for sellers to prepare for evolving marketplace dynamics.
Key takeaways
Amazon's new deal and coupon fees are performance-based, calculated as a daily fee plus a percentage of sales. This replaces previous flat fees and per-unit charges, making cost analysis more complex.
The flat fee for coupons is being replaced by a $5 upfront fee plus 2.5% of coupon sales. For products exceeding a certain price point or sales volume, this new structure may result in higher overall coupon costs compared to the previous $0.60 per unit sold.
Best Deals and Lightning Deals will now incur a daily charge ($70) plus 1% of deal sales, rather than a single flat fee ($300 or $150). Sellers should model their potential costs based on deal duration and expected sales volume.
Prime Day 2025 is anticipated to be a longer event, and Prime Exclusive Discounts fees will double from $50 to $100. Prepare for increased promotional spend during peak sales periods.
Utilize Helium 10's Keyword Sales Estimate feature to identify high-converting keywords with actual sales data, moving beyond simple search volume analysis to optimize ad spend and product targeting.
Amazon is raising fees again. The Amazon big spring sale is now live. These buzzing stories and more on today’s episode!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Amazon's new deal and coupon fees are performance-based, calculated as a daily fee plus a percentage of sales. This replaces previous flat fees and per-unit charges, making cost analysis more complex.
What does this episode say about paid acquisition?
The flat fee for coupons is being replaced by a $5 upfront fee plus 2.5% of coupon sales. For products exceeding a certain price point or sales volume, this new structure may result in higher overall coupon costs compared to the previous $0.60 per unit sold.
What does this episode say about analytics & attribution?
Best Deals and Lightning Deals will now incur a daily charge ($70) plus 1% of deal sales, rather than a single flat fee ($300 or $150). Sellers should model their potential costs based on deal duration and expected sales volume.
What does this episode say about amazon & marketplaces?
Prime Day 2025 is anticipated to be a longer event, and Prime Exclusive Discounts fees will double from $50 to $100. Prepare for increased promotional spend during peak sales periods.
What does this episode say about amazon & marketplaces?
Utilize Helium 10's Keyword Sales Estimate feature to identify high-converting keywords with actual sales data, moving beyond simple search volume analysis to optimize ad spend and product targeting.
