This episode provides critical updates for Amazon and Walmart sellers, including strategies for upcoming Q2 sales events like Amazon's Spring Deal Days and Prime Day. It highlights the importance of timely inventory management, leveraging new Amazon Ads creative tools, and understanding Walmart's AI initiatives. This is a must-listen for sellers looking to optimize their sales, advertising, and operations on major marketplaces in the coming months.
Key takeaways
Prepare for Amazon's Spring Deal Days (March 25-31) and Walmart's spring event (March 24-April 1) by optimizing listings, dialing in PPC campaigns, and ensuring sufficient inventory to capitalize on increased traffic and demand.
Send Prime Day inventory to Amazon Warehousing and Distribution (AWD) by May 15th to avoid stockouts, delayed shipments, and loss of ranking during this critical sales event. Utilize AWD's auto-restock feature for FBA units.
Leverage the new Amazon Ads integration with Adobe Photoshop and Adobe Express to streamline ad creative design, validation, and publishing, reducing bottlenecks and improving campaign launch times.
Explore Helium 10's new Search Query Performance Analyzer to monitor keyword fluctuations and sales trends, gaining insights for forecasting and strategy adjustments on Amazon.
Be aware of Amazon's new marketplace launch in Ireland (Amazon.ie) as a potential expansion opportunity for sellers, offering access to new customers and a highly visible platform.
Upcoming spring day events, Amazon ads integrating with Adobe Photoshop, and Walmart’s got an AI guy of its own. These and more buzzing news on this week’s episode!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Prepare for Amazon's Spring Deal Days (March 25-31) and Walmart's spring event (March 24-April 1) by optimizing listings, dialing in PPC campaigns, and ensuring sufficient inventory to capitalize on increased traffic and demand.
What does this episode say about paid acquisition?
Send Prime Day inventory to Amazon Warehousing and Distribution (AWD) by May 15th to avoid stockouts, delayed shipments, and loss of ranking during this critical sales event. Utilize AWD's auto-restock feature for FBA units.
What does this episode say about supply chain & operations?
Leverage the new Amazon Ads integration with Adobe Photoshop and Adobe Express to streamline ad creative design, validation, and publishing, reducing bottlenecks and improving campaign launch times.
What does this episode say about ai & automation?
Explore Helium 10's new Search Query Performance Analyzer to monitor keyword fluctuations and sales trends, gaining insights for forecasting and strategy adjustments on Amazon.
What does this episode say about amazon & marketplaces?
Be aware of Amazon's new marketplace launch in Ireland (Amazon.ie) as a potential expansion opportunity for sellers, offering access to new customers and a highly visible platform.
