This episode provides crucial updates for ecommerce sellers on major platforms. It covers new features and strategies for TikTok Shop, important announcements from Amazon Accelerate and Walmart Seller Summit, and practical advice on leveraging historical data for seasonal product rankings. Sellers will learn how to adapt to platform changes and optimize for discoverability ahead of peak seasons.
Key takeaways
TikTok Shop is pushing new commerce features like extended shop ads and video shopping ads available globally, including via search tabs, demonstrating their commitment despite potential bans. Leverage these for increased product visibility.
Amazon Accelerate (Sept 17-19, 2024) and Walmart Seller Summit (August 26-28, 2024) are key events for sellers to learn about new tools, innovations, and networking opportunities. Plan to attend or follow announcements closely for strategic insights.
Walmart is actively implementing sustainability initiatives, such as replacing plastic e-commerce envelopes with paper and optimizing box sizes. This reflects a growing consumer and corporate focus on eco-friendly practices that sellers should consider in their own operations.
Utilize Helium 10's Cerebro tool to analyze historical search volume and product ranks for competitor ASINs, especially for seasonal products. This allows sellers to identify low-volume keywords early and run strategic ad campaigns to rank before peak season.
Consider joining Helium 10's "Refer a Friend" program to save 20% on your subscription for three months, while also offering the same discount to a friend. This can help reduce operational costs.
A change for the Serious Sellers Podcast, Walmart has caught up fast to Amazon in something, and Is Amazon Rufus meaningless? These and more buzzing news on this episode!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
TikTok Shop is pushing new commerce features like extended shop ads and video shopping ads available globally, including via search tabs, demonstrating their commitment despite potential bans. Leverage these for increased product visibility.
What does this episode say about retail & omnichannel?
Amazon Accelerate (Sept 17-19, 2024) and Walmart Seller Summit (August 26-28, 2024) are key events for sellers to learn about new tools, innovations, and networking opportunities. Plan to attend or follow announcements closely for strategic insights.
What does this episode say about paid acquisition?
Walmart is actively implementing sustainability initiatives, such as replacing plastic e-commerce envelopes with paper and optimizing box sizes. This reflects a growing consumer and corporate focus on eco-friendly practices that sellers should consider in their own operations.
What does this episode say about analytics & attribution?
Utilize Helium 10's Cerebro tool to analyze historical search volume and product ranks for competitor ASINs, especially for seasonal products. This allows sellers to identify low-volume keywords early and run strategic ad campaigns to rank before peak season.
What does this episode say about amazon & marketplaces?
Consider joining Helium 10's "Refer a Friend" program to save 20% on your subscription for three months, while also offering the same discount to a friend. This can help reduce operational costs.
