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64: Streamline Your Social Media Strategy So You Can Set Yourself Up For More Sales And Success

eCommerce Fastlane · with Taylor Loren · October 9, 2019 · 42 min

Summary

This episode provides actionable strategies for e-commerce businesses to optimize their social media presence, specifically Instagram, for increased sales and efficiency. It highlights how to streamline content planning and leverage visual aesthetics to grow your business effectively, focusing on practical tips for daily social media management.

Key takeaways

Themes

brand & contentdtc strategyconversion & cro

Topics covered

instagram marketingsocial media schedulinguser-generated contentvisual content planningsocial media analyticscontent marketing

Episode description

My guest on today’s episode is Taylor Loren the Head of Content Marketing for Later.com, the #1 marketing platform for instagram.Their platform will also help you to visually plan, schedule and analyze posts for Facebook, Pinterest and Twitter. Its use by over 2,000,000 of the world's top brands, agencies, and influencers.With Later, you can spend less time posting to Instagram and more time growing your business.What You Will Learn Today…Plan a week of Instagram posts in 20 minutes.Keep all of your Instagram content in one place and accessible on any device.Create a beautiful Instagram feed and see what your Instagram aesthetic will look like before you post.Find and repost user-generated content by sharing what your customers are loving.Links And Resources Mentioned In This EpisodeLaterLater BlogFree Instagram CoursesTenTree - Instagram FeedBando - Instagram FeedPink House - Instagram FeedInstagram StoriesThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The

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Frequently asked about this episode

What does this episode say about brand & content?
Utilize social media management platforms like Later.com to plan and schedule a week of Instagram content in as little as 20 minutes.
What does this episode say about dtc strategy?
Consolidate all Instagram content within a single platform for easy accessibility and visual planning to maintain a cohesive brand aesthetic.
What does this episode say about conversion & cro?
Prioritize creating a visually appealing Instagram feed by previewing posts before publishing to ensure brand consistency and attract customer engagement.
What does this episode say about brand & content?
Leverage user-generated content by actively finding and reposting what customers are sharing, fostering community and social proof.
What does this episode say about brand & content?
Explore advanced Instagram features like Stories and utilize them strategically to engage with your audience and drive traffic.

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