64. How to Create eCommerce Ad Creative that Gets Clicked

eCommerce Badassery · with Lauren Schwartz · June 15, 2021 · 33 min

Summary

This episode emphasizes that the sole purpose of ad creative is to stop the scroll and drive clicks, not to make the sale directly. Ecommerce operators will learn what makes an ad

Key takeaways

• Focus ad creative on grabbing attention and generating clicks, deferring the sales pitch to your website and emails.
• Test your ad creative rigorously on platforms like Facebook to identify what resonates best with your audience.
• Avoid common mistakes such as overly promotional copy or poor visual quality; ensure the ad connects with the landing page experience.
• Utilize short-form video content to create 'thumb-stopping' ads, as contemporary examples like Happy Kelli's TikTok ads demonstrate.
• Understand the single most important element of your ad is its ability to immediately capture attention and prompt a click.

Themes

Topics covered

Episode description

What do subject lines, headlines, and ad creative have in common? Their only job is to get them to take the next action. When you put out an ad on social media, its #1 job is to stop the scroll & get the customer to click on through. Save the selling for your website + your emails. Not sure what thumb-stopping content is? In this week’s episode, we’re learning all about how to create great ad content, why you should invest in it, and what’s working right now in 2021. What You'll Learn: The MOST important part of your ad How to test your ad creative on Facebook The #1 mistake most business owners make when creating their ads Connect with Lauren Website: https://theloft325.com Instagram - https://www.instagram.com/theloft325/ Facebook - https://www.facebook.com/theloft325 LinkedIn - https://www.linkedin.com/in/lauren-schwartz-07354312/ Links Mentioned Happy Kelli on TikTok https://vm.tiktok.com/ZMdJrY9x7/ Happy Kelli’s Croc’s ad on TikTok https://vm.tiktok.com/ZMdJ8HpSF/ Read the Full Transcript eCommerceBadassery.com/64 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grat

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Frequently asked about this episode

What does this episode say about paid acquisition?

Focus ad creative on grabbing attention and generating clicks, deferring the sales pitch to your website and emails.

What does this episode say about brand & content?

Test your ad creative rigorously on platforms like Facebook to identify what resonates best with your audience.

What does this episode say about conversion & cro?

Avoid common mistakes such as overly promotional copy or poor visual quality; ensure the ad connects with the landing page experience.

What does this episode say about paid acquisition?

Utilize short-form video content to create 'thumb-stopping' ads, as contemporary examples like Happy Kelli's TikTok ads demonstrate.

What does this episode say about paid acquisition?

Understand the single most important element of your ad is its ability to immediately capture attention and prompt a click.

Listen

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