This episode reveals how Amazon is shifting its advertising landscape in 2025 by enabling sellers to leverage sophisticated targeting through Amazon Marketing Cloud (AMC) and lookalike audiences. E-commerce operators can now optimize profitability by reaching high-value customer segments directly on and off Amazon, offering a crucial edge in a competitive and evolving marketplace.
Key takeaways
Implement Amazon Marketing Cloud (AMC) to create lookalike audiences from your highest-spending customers, then increase bids for these audiences in Sponsored Products to improve conversion rates and ad efficiency.
Explore Amazon's expanded advertising reach beyond its marketplace by utilizing its platform to target customers on other channels, broadening your brand's visibility and potential sales funnels.
Develop a robust brand identity and diversify marketing efforts across platforms like TikTok, understanding its algorithm for product discovery and leveraging its viral potential alongside traditional Amazon sales strategies.
Continuously monitor and adapt to Amazon's evolving fee structures and advertising dynamics, adjusting your product pricing and marketing spend to maintain profitability in a fluctuating e-commerce environment.
Investigate opportunities to target B2B audiences on Amazon, especially if your products cater to business needs, by increasing bids for these segments to reach relevant customers more effectively.
In this episode, we’re bringing back one of the first-ever guests on SSP from 2018. He’ll discuss a wide range of topics, such as AMC, TikTok shop, influencer marketing, and more.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Implement Amazon Marketing Cloud (AMC) to create lookalike audiences from your highest-spending customers, then increase bids for these audiences in Sponsored Products to improve conversion rates and ad efficiency.
What does this episode say about paid acquisition?
Explore Amazon's expanded advertising reach beyond its marketplace by utilizing its platform to target customers on other channels, broadening your brand's visibility and potential sales funnels.
What does this episode say about ai & automation?
Develop a robust brand identity and diversify marketing efforts across platforms like TikTok, understanding its algorithm for product discovery and leveraging its viral potential alongside traditional Amazon sales strategies.
What does this episode say about brand & content?
Continuously monitor and adapt to Amazon's evolving fee structures and advertising dynamics, adjusting your product pricing and marketing spend to maintain profitability in a fluctuating e-commerce environment.
What does this episode say about amazon & marketplaces?
Investigate opportunities to target B2B audiences on Amazon, especially if your products cater to business needs, by increasing bids for these segments to reach relevant customers more effectively.
