This episode dives deep into advanced Amazon keyword research strategies for 2025, featuring insights from Jason Mclellan, who scaled Vitacup to $20 million in e-commerce sales. Learn how to leverage tools like Amazon Product Opportunity Explorer, Brand Analytics, and Helium 10 to identify high-potential keywords, optimize product listings for both new trends and evergreen searches, and significantly boost conversions and sales on Amazon and Walmart.
Key takeaways
Utilize Amazon's Product Opportunity Explorer as a 'Swiss army knife' for product research, identifying market potential, customer preferences, and high-converting keywords, as well as refining existing products.
Prioritize mobile optimization for Amazon listings, as 70-80% of shopping is done on mobile. Focus on compelling hero and secondary images, as they often outweigh product descriptions and bullet points in impact.
Continuously update and refine product content (titles, bullet points, images) to adapt to new keywords, consumer trends (e.g., driven by TikTok), and maintain search relevancy and conversion rates.
Leverage Helium 10's Index Checker to verify if your listing is indexed for target keywords, ensuring discoverability beyond just including the keyword in your listing.
Analyze keyword CPC projections to determine the viability and cost-effectiveness of targeting specific keywords for conquesting strategies.
In this episode, we discuss two killer product and keyword research strategies. One of them found a product that has sold tens of thousands of dollars, but I found this product opportunity nine months ago.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Utilize Amazon's Product Opportunity Explorer as a 'Swiss army knife' for product research, identifying market potential, customer preferences, and high-converting keywords, as well as refining existing products.
What does this episode say about organic & seo?
Prioritize mobile optimization for Amazon listings, as 70-80% of shopping is done on mobile. Focus on compelling hero and secondary images, as they often outweigh product descriptions and bullet points in impact.
What does this episode say about conversion & cro?
Continuously update and refine product content (titles, bullet points, images) to adapt to new keywords, consumer trends (e.g., driven by TikTok), and maintain search relevancy and conversion rates.
What does this episode say about product & merchandising?
Leverage Helium 10's Index Checker to verify if your listing is indexed for target keywords, ensuring discoverability beyond just including the keyword in your listing.
What does this episode say about amazon & marketplaces?
Analyze keyword CPC projections to determine the viability and cost-effectiveness of targeting specific keywords for conquesting strategies.
