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63. What to Do When Your eCommerce Business is Slow?

eCommerce Badassery · June 8, 2021 · 12 min

Summary

The host tackles the common challenge of slow seasons in eCommerce, reframing them as opportunities for strategic growth. The episode advocates for "working ON the business," focusing on high-level tasks often neglected during busy periods. It provides actionable advice on how to leverage downtime to prepare for upcoming busy seasons and ensure sustained success and improved operational efficiency.

Key takeaways

Themes

founder & leadershipdtc strategysupply chain & operationsemail & sms

Topics covered

seasonal business strategiesstrategic planningoperational efficiencybusiness process optimizationqbr / campaign recapteam developmentemail marketing optimizationorder fulfillment optimization

Episode description

Summers are typically a slower time for retail, but instead of scrambling trying to figure out how to bring in more revenue, what if you took this time to enjoy your life + work ON your business. You know, all that high-level CEO stuff we don’t always get to do because we’re too busy with the day-to-day. In this week’s episode, we’re talking about how you can use this time to your advantage and set yourself and your team up for success for the rest of the year. What You’ll Learn Why the slow seasons of your business are actually a good thing How you can use the slow season to set yourself up for your busy season Ideas for what you might want to work on and how to prioritize it Episodes Mentioned 15 Ways to Spring Clean Your Business http://eCommerceBadassery.com/53 What is a Campaign Recap & Why You Need It http://eCommerceBadassery.com/11 How to Set and Accomplish Goals Like an eCommerce Badass http://eCommerceBadassery.com/41 Links Mentioned Shipstation http://eCommerceBadassery.com/shipstation Read the Full Transcript eCommerceBadassery.com/63 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what

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Frequently asked about this episode

What does this episode say about founder & leadership?
View slow seasons as strategic opportunities to work on high-level business improvements rather than panicking about revenue.
What does this episode say about dtc strategy?
Prioritize and dedicate time to strategic planning, goal setting, and refining long-term vision to set your business up for future success.
What does this episode say about supply chain & operations?
Utilize downtime to optimize existing business processes, from order fulfillment to customer service, and explore new marketing & content development strategies.
What does this episode say about email & sms?
Invest in team development and training during slower periods to enhance skills and overall business capabilities.
What does this episode say about founder & leadership?
Implement and refine tools like Klaviyo for email marketing and Shipstation for order fulfillment to improve efficiency and customer experience.

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