Like many entrepreneurs, Stefanie Botelho created Fitzroy as a solution to a problem she faced: She was buying a lot of gifts for children, but it was tough to find something unique and special. Botelho built a recommendation engine to address the issue and adapted it for retailers as an online marketplace. Botelho’s platform now helps niche stores find emerging, independent brands that want to grow. On this episode, she discusses how it all came about. Learn more at www.nrf.com.