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#627: Struggled to launch a private label product but then she discovered REPLENS

Silent Sales Machine Radio · with Susan Creasy · April 27, 2023 · 45 min

Summary

This episode features Susan Creasy, an Amazon seller who transitioned from a failed private label venture to a successful Replens model. It highlights the importance of persistence, learning from mistakes, and the benefits of a coached approach to Amazon selling, particularly for those starting with limited capital. Her story emphasizes that consistent, albeit slower, growth on Amazon is achievable by focusing on profitable reselling strategies rather than risky private label efforts.

Key takeaways

Themes

amazon & marketplacesfounder & leadershipsupply chain & operations

Topics covered

amazon fbaprivate label productsreplens strategyipi score managementamazon seller coachingmulti-channel sellingq4 inventory preparation

Episode description

Today's interview is with another ProvenAmazonCourse.com student who is finding great momentum with the REPLENS model after struggling with her attempt at a private label launch on Amazon. Her story is yet another great example of why we never allow our new Amazon seller students to attempt to launch a PL on Amazon! She's building great momentum now however, and I'm excited to share her story where she reveals the reality of this business, including what she sells, where she finds it and all the details of the day-to-day of the REPLENS model. Watch this on our YouTube channel: https://youtu.be/PClJsBtqDQM Sponsored by TheProvenConference.com Come meet your fellow listeners to this podcast, dozens of our coaches and hundreds of business building warriors at our live event in Ohio! Tickets are on sale now! Mark your calendar for July 6th - 8th! PAC and coaching students get a massive discount. Show note LINKS: Learn exactly how to find profitable listings on Amazon in 20 minutes. We hold nothing back! Watch the video now: https://SilentJim.com/introvideo My Silent Team Facebook group https://www.facebook.com/groups/mysilentteam 100% FREE! Join 72,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Avoid private label for new Amazon sellers due to high failure rates and significant financial risk; focus on proven models like Replens instead.
What does this episode say about founder & leadership?
Dormant Amazon seller accounts can lead to a low IPI score, restricting storage space and impacting Q4 selling ability. Maintain consistent activity to keep your IPI score healthy.
What does this episode say about supply chain & operations?
Utilize coaching and community resources to navigate Amazon selling complexities and accelerate learning, as demonstrated by Susan's success with her coaches, Robin and Brian.
What does this episode say about amazon & marketplaces?
When faced with excess inventory, consider multi-channel selling (e.g., eBay) or price adjustments to recover capital.
What does this episode say about amazon & marketplaces?
Continuously source new 'replens' (repeatable, replenishable products) to maintain sales momentum and adapt to Amazon's dynamic marketplace.

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