This episode delves into the strategic decision to build an e-commerce community outside of traditional social media platforms, exploring the 'why' behind it, the platforms considered (Discord vs. Circle), and the challenges and benefits encountered. It offers insights into fostering a more engaged and manageable community for e-commerce entrepreneurs, highlighting critical considerations for platform choice and member engagement.
Key takeaways
Facebook Groups are no longer the optimal platform for building engaged communities due to decreasing organic reach and notification overload for moderators.
Discord offers advanced backend customization and integration capabilities (e.g., payment platform integration, AI bots) that surpass Facebook Groups, fostering higher engagement.
Moderation and community management are significantly more efficient on dedicated platforms like Discord compared to Facebook, thanks to better notification systems and user segmentation.
Onboarding can be a key challenge for new community platforms; anticipate and mitigate user friction, especially with account creation and app usage, to ensure smooth adoption.
Consider user experience and platform features carefully; while free, some platforms like Discord have a steeper learning curve or less intuitive onboarding compared to paid alternatives like Circle, which may offer a more streamlined, albeit tiered, experience.
In this episode I'm sharing a project I've been quietly working on behind the scenes building a community for e-commerce entrepreneurs from the ground up. I'll walk you through why I'm doing this, the vision I have for it, and the biggest challenges I'm trying to solve before launch.
Facebook Groups are no longer the optimal platform for building engaged communities due to decreasing organic reach and notification overload for moderators.
What does this episode say about founder & leadership?
Discord offers advanced backend customization and integration capabilities (e.g., payment platform integration, AI bots) that surpass Facebook Groups, fostering higher engagement.
What does this episode say about ai & automation?
Moderation and community management are significantly more efficient on dedicated platforms like Discord compared to Facebook, thanks to better notification systems and user segmentation.
What does this episode say about brand & content?
Onboarding can be a key challenge for new community platforms; anticipate and mitigate user friction, especially with account creation and app usage, to ensure smooth adoption.
What does this episode say about brand & content?
Consider user experience and platform features carefully; while free, some platforms like Discord have a steeper learning curve or less intuitive onboarding compared to paid alternatives like Circle, which may offer a more streamlined, albeit tiered, experience.
