This episode dives into Bradley Sutton’s method for auditing and optimizing Amazon listings to uncover hidden, profitable keywords. Learn how to leverage Amazon Seller Central data, specifically Search Query Performance, and Helium 10 tools to identify overlooked search terms, analyze sales dynamics, and refresh product listings for improved sales and conversions heading into 2025. It emphasizes the importance of continually adapting to consumer trends and search habits.
Key takeaways
Utilize Amazon Seller Central's Search Query Performance (under Brand Analytics) to identify keywords that led to sales for your ASINs, particularly looking at past quarters for broader data.
Analyze keywords with abnormally high clicks relative to impressions in Search Query Performance to understand what resonates with customers, even if conversion is low.
Supplement Amazon data with Helium 10's keyword tools (Cerebro, Keyword Tracker) to find additional keyword opportunities, analyze competitor performance, and track historical ranking for identified profitable keywords.
Don't overlook seemingly irrelevant keywords; a 'porcelain egg holder' showing sales for a 'wooden egg tray' indicates a potential untapped market or changing consumer perception that warrants further investigation and possible advertising adjustments.
Implement a Standard Operating Procedure (SOP) for regular listing audits (every 3-4 months) to adapt to evolving trends, search volumes, and competitive landscapes, ensuring continuous optimization and profitability.
Learn how to audit old Amazon listings to uncover new keywords, drive sales, and gather valuable customer data that can help in listing optimization to boost your conversion rates.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Utilize Amazon Seller Central's Search Query Performance (under Brand Analytics) to identify keywords that led to sales for your ASINs, particularly looking at past quarters for broader data.
What does this episode say about organic & seo?
Analyze keywords with abnormally high clicks relative to impressions in Search Query Performance to understand what resonates with customers, even if conversion is low.
What does this episode say about analytics & attribution?
Supplement Amazon data with Helium 10's keyword tools (Cerebro, Keyword Tracker) to find additional keyword opportunities, analyze competitor performance, and track historical ranking for identified profitable keywords.
What does this episode say about amazon & marketplaces?
Don't overlook seemingly irrelevant keywords; a 'porcelain egg holder' showing sales for a 'wooden egg tray' indicates a potential untapped market or changing consumer perception that warrants further investigation and possible advertising adjustments.
What does this episode say about amazon & marketplaces?
Implement a Standard Operating Procedure (SOP) for regular listing audits (every 3-4 months) to adapt to evolving trends, search volumes, and competitive landscapes, ensuring continuous optimization and profitability.
