Master Black Friday and Cyber Monday on Amazon with battle-tested strategies from seasoned sellers. This episode reveals how to optimize listings, leverage video ads, strategically run promotions, and manage inventory to maximize sales and avoid costly fees during the crucial Q4 period and beyond. Learn to turn browsing into buying and sustain momentum long after the holiday rush.
Key takeaways
Update product images with festive elements (e.g., a ribbon on giftable items) to boost shopper engagement during the holidays.
Implement a multi-day promotional calendar leading up to and through Cyber Week, with varied offers each day to incentivize consistent purchases and cater to different shopper behaviors.
Utilize Amazon video ads to target categories, keywords, and even competitors effectively. Create tailored video content for specific keywords to maximize conversion rates.
Proactively identify and discount aged inventory susceptible to Amazon's long-term storage fees. Use Prime Exclusive Discounts or coupons to clear these items before Q4 to improve financial health.
Increase advertising budgets by up to 100% and deploy coupons 2-3 days BEFORE Black Friday/Cyber Monday. This captures early browsing intent as sales attributed to pre-event clicks. Monitor and adjust budgets during the event.
Are you ready for Black Friday and Cyber Monday? In this episode, we’ve compiled strategies from 13 sellers to get their top tips for getting the most sales possible during Q4.
What does this episode say about amazon & marketplaces?
Update product images with festive elements (e.g., a ribbon on giftable items) to boost shopper engagement during the holidays.
What does this episode say about paid acquisition?
Implement a multi-day promotional calendar leading up to and through Cyber Week, with varied offers each day to incentivize consistent purchases and cater to different shopper behaviors.
What does this episode say about conversion & cro?
Utilize Amazon video ads to target categories, keywords, and even competitors effectively. Create tailored video content for specific keywords to maximize conversion rates.
What does this episode say about supply chain & operations?
Proactively identify and discount aged inventory susceptible to Amazon's long-term storage fees. Use Prime Exclusive Discounts or coupons to clear these items before Q4 to improve financial health.
What does this episode say about amazon & marketplaces?
Increase advertising budgets by up to 100% and deploy coupons 2-3 days BEFORE Black Friday/Cyber Monday. This captures early browsing intent as sales attributed to pre-event clicks. Monitor and adjust budgets during the event.
