This episode dives into the revamped Helium 10 Keyword Tracker, crucial for Amazon sellers. It highlights new features like customizable columns, competitor analysis, instant index checker, and Amazon Brand Analytics integration. Ecommerce operators will learn how to leverage these updates to optimize keyword tracking, product launches, and competitive strategy for improved organic and sponsored rankings on Amazon.
Key takeaways
Utilize the new customizable columns in Helium 10's Keyword Tracker to tailor your data view, focusing on metrics most relevant to your strategy (e.g., hiding 'date added' if not needed).
Actively add and monitor competitors within Keyword Tracker to leverage new features like automated Cerebro runs and to understand their top-performing keywords and BSR trends.
Implement the new note-taking and tagging features at both the product and keyword levels to meticulously track changes (e.g., price adjustments, PPC tests) and organize keywords by launch phases or testing groups.
Pay close attention to the new Brand Analytics integration for 'top click keyword', 'total click share', and 'total conversion share' to identify fluctuations in product visibility and conversion rates, prompting immediate investigation into ranking or ad strategy.
Prioritize the product-specific CPR number over the general Cerebro CPR, as it offers a more accurate reflection of giveaway needs tailored to your individual ASIN for ranking on specific keywords.
In this episode, we do a live case study as we compare Helium 10, Product Opportunity Explorer, Jungle Scout, and Data Dive for Amazon keyword research. See how Helium 10 uncovers more keywords and boosts potential sales by $6,000!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Utilize the new customizable columns in Helium 10's Keyword Tracker to tailor your data view, focusing on metrics most relevant to your strategy (e.g., hiding 'date added' if not needed).
What does this episode say about paid acquisition?
Actively add and monitor competitors within Keyword Tracker to leverage new features like automated Cerebro runs and to understand their top-performing keywords and BSR trends.
What does this episode say about analytics & attribution?
Implement the new note-taking and tagging features at both the product and keyword levels to meticulously track changes (e.g., price adjustments, PPC tests) and organize keywords by launch phases or testing groups.
What does this episode say about ai & automation?
Pay close attention to the new Brand Analytics integration for 'top click keyword', 'total click share', and 'total conversion share' to identify fluctuations in product visibility and conversion rates, prompting immediate investigation into ranking or ad strategy.
What does this episode say about amazon & marketplaces?
Prioritize the product-specific CPR number over the general Cerebro CPR, as it offers a more accurate reflection of giveaway needs tailored to your individual ASIN for ranking on specific keywords.
