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60. 10 Tips to Improve Your eCommerce Website & Instagram Profile

eCommerce Badassery · with Bianca Paggi · May 18, 2021 · 14 min

Summary

This episode reveals 10 critical tips for ecommerce businesses to optimize their websites and Instagram profiles. Learn how to fix common mistakes, enhance brand visibility, improve SEO, and set up your homepage to maximize sales by focusing on key site experience elements. Implement these small tweaks for significant results in your online presence and conversion rates.

Key takeaways

Themes

brand & contentconversion & croorganic & seo

Topics covered

instagram optimizatione-commerce homepage designwebsite user experience (ux)shopify apps for analyticsseo for instagramconversion rate optimization

Episode description

Small tweaks for big results. Tune into this week’s episode to learn what most eCommerce + product-based businesses are doing wrong on Instagram + their websites. These are the most common call outs for eCommerce business owners during my live audits on Clubhouse with Bianca of Branding with B. What You’ll Learn How to optimize your Instagram profile for brand recognition + SEO How to best set up your website’s homepage to maximize sales An important piece of site experience that you might not have put enough thought into. Links Mentioned HotJar - https://apps.shopify.com/hotjar Lucky Orange - https://apps.shopify.com/lucky-orange Bianca Paggi - Branding With B https://www.itsbrandingwithb.com/ Read the Full Transcript eCommerceBadassery.com/60 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts

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Frequently asked about this episode

What does this episode say about brand & content?
Audit your Instagram bio for keywords and a clear call-to-action to improve searchability and direct traffic.
What does this episode say about conversion & cro?
Redesign your website homepage to clearly communicate your value proposition and feature compelling CTAs above the fold to capture immediate interest.
What does this episode say about organic & seo?
Utilize heat mapping tools like HotJar or Lucky Orange to identify user behavior patterns and pinpoint areas for conversion optimization on your website.
What does this episode say about brand & content?
Review and simplify your checkout process and clearly display shipping/return policies to reduce friction and build trust.
What does this episode say about brand & content?
Optimize product images and site loading times to enhance user experience and prevent abandonment.

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