This episode of the Serious Sellers Podcast provides an in-depth masterclass on Amazon keyword research and analytics using Helium 10's Magnet and Keyword Tracker tools. It's packed with actionable strategies for Amazon and Walmart sellers to discover hidden keyword opportunities, optimize product listings and PPC campaigns, and monitor keyword performance against competitors to drive sales.
Key takeaways
Utilize Magnet to find loosely related keywords by entering a primary keyword and filtering by search volume to uncover unexpected product line extensions or indexing opportunities (e.g., 'gothic decor' yielding 'weird candles' or 'taxidermy butterfly').
Leverage Magnet's 'Analyze Keywords' tab to get top-level metrics (search volume, trends, title density) for up to 200 unrelated keywords at once, enabling quick validation of keyword ideas or competitor analysis.
Employ Magnet strategies to uncover common root words within a niche, find long-tail keywords sharing a root, and identify keywords trending over the last 30 days to capitalize on emerging trends.
Use Keyword Tracker strategies to monitor organic and sponsored ranks historically, track relative rank against competitors, check rank 24 times a day under different browsing scenarios, and cross-reference with Search Query Performance data.
Discover sub-niches by searching for root niche phrases within Magnet, which can reveal underserved markets or specialized product opportunities.
Did you notice anything new lately in Helium 10? Keyword Tracker has received a complete makeover with exciting new features that will revolutionize your overall Amazon-selling strategy.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Utilize Magnet to find loosely related keywords by entering a primary keyword and filtering by search volume to uncover unexpected product line extensions or indexing opportunities (e.g., 'gothic decor' yielding 'weird candles' or 'taxidermy butterfly').
What does this episode say about paid acquisition?
Leverage Magnet's 'Analyze Keywords' tab to get top-level metrics (search volume, trends, title density) for up to 200 unrelated keywords at once, enabling quick validation of keyword ideas or competitor analysis.
What does this episode say about organic & seo?
Employ Magnet strategies to uncover common root words within a niche, find long-tail keywords sharing a root, and identify keywords trending over the last 30 days to capitalize on emerging trends.
What does this episode say about analytics & attribution?
Use Keyword Tracker strategies to monitor organic and sponsored ranks historically, track relative rank against competitors, check rank 24 times a day under different browsing scenarios, and cross-reference with Search Query Performance data.
What does this episode say about amazon & marketplaces?
Discover sub-niches by searching for root niche phrases within Magnet, which can reveal underserved markets or specialized product opportunities.
