#59 The new normal: How retailers continue to evolve
Retail Gets Real · with Sucharita Kodali · May 21, 2018 · 26 min
Summary
This episode debunks the "retail apocalypse" myth with insights from the 2018 NRF-Forrester report. It highlights that more brands are opening stores than closing them, emphasizing the evolving role of physical retail in an omnichannel strategy. Retailers will learn how to adapt to changing consumer behaviors and leverage both online and offline channels for growth.
Key takeaways
Understand that the 'retail apocalypse' narrative is largely a myth, supported by data showing more store openings than closings in 2018.
Recognize the renewed importance of physical stores as experiential hubs and crucial components of an omnichannel strategy.
Leverage insights from comprehensive retail reports (like the NRF-Forrester "State of Retailing Online") to inform strategic planning and stay ahead of industry trends.
Focus on integrating online and offline retail channels to meet evolving consumer behaviors and expectations.
Prioritize adaptation and innovation within your retail strategy to ensure resilience and growth in a dynamic market.
Rethink the role of your brick & mortar locations as key elements in your digital strategy to create better customer experiences.
Forrester Retail Analyst Sucharita Kodali knows a thing or two about how the retail industry has evolved over the years. For one, more brands plan to open stores versus close them this year. On this episode, she presents findings from the 2018 NRF-Forrester research report “State of Retailing Online” to crush the myth of the “retail apocalypse.”
What does this episode say about retail & omnichannel?
Understand that the 'retail apocalypse' narrative is largely a myth, supported by data showing more store openings than closings in 2018.
What does this episode say about brand & content?
Recognize the renewed importance of physical stores as experiential hubs and crucial components of an omnichannel strategy.
What does this episode say about founder & leadership?
Leverage insights from comprehensive retail reports (like the NRF-Forrester "State of Retailing Online") to inform strategic planning and stay ahead of industry trends.
What does this episode say about retail & omnichannel?
Focus on integrating online and offline retail channels to meet evolving consumer behaviors and expectations.
What does this episode say about retail & omnichannel?
Prioritize adaptation and innovation within your retail strategy to ensure resilience and growth in a dynamic market.
