59. SEO: How to Get More Clicks on Your Organic Search Results

eCommerce Badassery · May 11, 2021 · 13 min

Summary

This episode reveals how to get more clicks on your organic search results even after you rank high on Google. It provides actionable strategies for optimizing meta titles and descriptions to significantly increase your click-through rates. Learn how to craft compelling copy that makes your listings irresistible to potential customers.

Key takeaways

• Optimize your meta titles by using compelling headlines with numbers, questions, or strong benefit-driven language to attract clicks.
• Craft persuasive meta descriptions that articulate your value proposition and encourage users to learn more, highlighting unique selling points or solutions.
• Integrate relevant keywords strategically into both titles and descriptions to improve search engine understanding and user relevance.
• Leverage tools like Answer the Public to understand user intent and Google Search Console to analyze CTR and identify areas for improvement.
• Utilize "power words" and subtle calls to action to psychologically influence users to click on your search results over competitors'.

Themes

Topics covered

Episode description

So you did all that SEO (search engine optimization) on your website and you’re finally ranking in Google, but how do you actually get people to click through to your website? Today we’re talking about how to optimize your meta titles and descriptions to increase your clickthrough rate from your google search results. Essentially, once people see your website listed on a google search results page, how do you get them to click on your results instead of someone else's? What You’ll Learn 10 Hacks to increase your click rate by 4-45% A copywriting trick to get more clicks on all your marketing copy The easiest way to figure out what meta titles and descriptions get the best clickthrough rates Episodes Mentioned How to Get More Awareness for Your eCommerce Store http://ecommercebadassery.com/12 Links Mentioned Answer the Public Answerthepublic.com 700 Power Words by Optin Monster https://optinmonster.com/700-power-words-that-will-boost-your-conversions/ Google Search Console https://search.google.com/search-console/about Watch Neil Patel’s Video https://www.youtube.com/watch?v=K2d4BLtQLR0&t=206s Read the Full Transcript eCommerceBadassery.com/59 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/ema

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Frequently asked about this episode

What does this episode say about organic & seo?

Optimize your meta titles by using compelling headlines with numbers, questions, or strong benefit-driven language to attract clicks.

What does this episode say about conversion & cro?

Craft persuasive meta descriptions that articulate your value proposition and encourage users to learn more, highlighting unique selling points or solutions.

What does this episode say about organic & seo?

Integrate relevant keywords strategically into both titles and descriptions to improve search engine understanding and user relevance.

What does this episode say about organic & seo?

Leverage tools like Answer the Public to understand user intent and Google Search Console to analyze CTR and identify areas for improvement.

What does this episode say about organic & seo?

Utilize "power words" and subtle calls to action to psychologically influence users to click on your search results over competitors'.

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