This episode is for experienced Amazon sellers, delving into advanced strategies for inventory management and navigating common platform ambiguities. It provides actionable advice on optimizing inventory quantities, understanding Amazon's fulfillment options like MCF, and correctly identifying "replenishable" products despite minor variations, to help sellers maximize profitability and avoid common pitfalls that impact sales and pricing decisions.
Key takeaways
Leverage Amazon's Multi-Channel Fulfillment (MCF) for sales on other platforms, utilizing the new default for plain packaging to avoid customer confusion and brand dilution. While there are exceptions, this reduces costs and enhances the customer experience off-Amazon.
When evaluating potential "replenishable" products (replens), understand the acceptable boundaries for product variations (e.g., packaging changes, font differences) versus exact matches. The episode emphasizes that minor variations often still qualify, preventing missed opportunities.
Send in strategic, smaller quantities when testing new 'replen' products to mitigate risk and efficiently assess product viability before committing to larger inventory investments.
Be aware of Amazon's 'In-Stock Head Start' program and its potential to misleadingly depress sales data. Do not prematurely drop prices; wait for inventory to be fully checked in and available to customers to get an accurate sales picture.
Utilize the "inch deep, mile wide" strategy for Amazon Replens to manage risk across a broad product portfolio, ensuring consistent stock flow and reducing dependence on any single product.
On today's podcast episode we discuss a mix of helpful topics for any Amazon seller who is following the REPLENS system as taught in the ProvenAmazonCourse.com course. We discuss: making good decisions on your inventory purchasing, how many units you should send in when testing new "REPLENS", if barcodes must necessarily match when selling against a listing on Amazon as well as several other practical tips and strategies that are suitable for those with all levels of Amazon seller experience. We love to see the coaches on our team share some of the common questions and solutions that they are teaching to our coaching students- that's what today's episode is all about! Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: What's an "inventory audit" and why/how often should I do one as a REPLENS seller? Watch our episode on our YouTube channel: https://youtu.be/Xo3qiyhrz08 Show note LINKS: https://sell.amazon.com/fulfillment-by-amazon/fba-multi-channel More information on MCF and pricing JimCockrumCoaching.com - Get a free session with a business consultant on our team at 1-800-994-1792 / 1-801-693-1688 or TEXT US at 385-284-7701 (US & Canada only for Text) ALL of our coaches are running very successful businesses of their own based on the models we teach here! We've been setting the standard for excellence in e-commerce and Amazon seller coaching since 2002 with
What does this episode say about amazon & marketplaces?
Leverage Amazon's Multi-Channel Fulfillment (MCF) for sales on other platforms, utilizing the new default for plain packaging to avoid customer confusion and brand dilution. While there are exceptions, this reduces costs and enhances the customer experience off-Amazon.
What does this episode say about supply chain & operations?
When evaluating potential "replenishable" products (replens), understand the acceptable boundaries for product variations (e.g., packaging changes, font differences) versus exact matches. The episode emphasizes that minor variations often still qualify, preventing missed opportunities.
What does this episode say about product & merchandising?
Send in strategic, smaller quantities when testing new 'replen' products to mitigate risk and efficiently assess product viability before committing to larger inventory investments.
What does this episode say about amazon & marketplaces?
Be aware of Amazon's 'In-Stock Head Start' program and its potential to misleadingly depress sales data. Do not prematurely drop prices; wait for inventory to be fully checked in and available to customers to get an accurate sales picture.
What does this episode say about amazon & marketplaces?
Utilize the "inch deep, mile wide" strategy for Amazon Replens to manage risk across a broad product portfolio, ensuring consistent stock flow and reducing dependence on any single product.
