This episode challenges the notion that word-of-mouth marketing is dead, arguing instead that its effectiveness hinges on clear, concise messaging. Ecommerce operators will learn how to craft a compelling brand narrative that reduces customer confusion, attracts attention, and ultimately drives sales through organic advocacy, by utilizing the StoryBrand Soundbite Strategy.
Customers are buying your product. They're loving it. ... Then what? As a business, is your job done now? We'll go ahead and give you the answer. If you're not equipping your customers to share about your products after they buy, you're leaving a ton of money on the table. In this episode, Donald Miller coaches Connor Meakin, founder of Blue Bird Provisions, on how to create marketing that gives your customers everything they need to share about your product, turning them into a sales force for your company. If you thought word-of-mouth marketing was dead, lean in and listen to this episode. If you think of your business like an airplane, this coaching conversation is all about your right and left engines, your marketing and sales, and after today you will know how to build and implement your marketing so it's not only captivating but moves your customers to spread the word! Go to BlueBirdProvisions.co and use Promo Code "don" for 15% off your next purchase. -- Are you stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today! If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com,