57. How to Do Influencer Marketing for eCommerce With Cody Wittick

eCommerce Badassery · with Cody Wittick · April 27, 2021 · 37 min

Summary

This episode reveals how to master influencer marketing for e-commerce by building genuine relationships and strategically leveraging influencer-generated content. Learn from Cody Wittick, who scaled QALO's influencer program to over 250 individuals, including A-list celebrities and micro-influencers, by focusing on authentic connections over transactional approaches. Discover actionable strategies to acquire high-profile endorsements, harness user-generated content for brand storytelling, and navigate the evolving influencer landscape to drive significant ROI.

Key takeaways

• Prioritize building genuine relationships with influencers before pursuing transactions, as this fosters more authentic and impactful collaborations.
• Leverage influencer-generated content across your marketing channels to amplify brand storytelling, build credibility, and provide social proof.
• Don't solely chase mega-influencers; strategically engage micro-influencers with niche audiences for higher conversion rates and authentic recommendations.
• Implement systematic product seeding with clear communication and expectations to ensure influencers effectively use and showcase your products.
• Study how organic product adoption, like LeBron James wearing QALO, can occur when the product is desirable and connections are natural, reducing the need for direct paid negotiations.

Themes

Topics covered

Episode description

Influencer marketing has changed in the last few years and there is definitely a right and a wrong way to do it. Now that influencers have solidified their position in the online space and built a whole new industry if we want to take advantage of the power we need to take a different approach. Today’s guest has cracked the influencer code and he’s sharing how he got his start in influencer marketing a QALO, eventually building up the influencer roster to over 250 people - including household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. as well as micro-influencers within the industries of TV personalities, Crossfit, outdoors enthusiasts, and pets. What You’ll Learn How Cody got Lebron James to wear his product without even trying Why relationships are first in influencer marketing How to leverage the content from influencers to tell your brand story Connect With Cody http://www.kynship.co https://twitter.com/Cody_Wittick https://www.instagram.com/codywittick/ Get His Product Seeding & Usage Right Template Here https://docs.google.com/document/d/1pZbQbvhFbC5INav-w_aihVOYagC1uHOtozYgZSPDQMU/copy Snag His Influencer Marketing Course Here https://ecommercebadassery.com/cody Read the Full Transcript eCommerceBadassery.com/57 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused

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Frequently asked about this episode

What does this episode say about influencer & creator?

Prioritize building genuine relationships with influencers before pursuing transactions, as this fosters more authentic and impactful collaborations.

What does this episode say about brand & content?

Leverage influencer-generated content across your marketing channels to amplify brand storytelling, build credibility, and provide social proof.

What does this episode say about dtc strategy?

Don't solely chase mega-influencers; strategically engage micro-influencers with niche audiences for higher conversion rates and authentic recommendations.

What does this episode say about influencer & creator?

Implement systematic product seeding with clear communication and expectations to ensure influencers effectively use and showcase your products.

What does this episode say about influencer & creator?

Study how organic product adoption, like LeBron James wearing QALO, can occur when the product is desirable and connections are natural, reducing the need for direct paid negotiations.

Listen

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