56. How to Drive Traffic to Your eCommerce Store

eCommerce Badassery · April 20, 2021 · 31 min

Summary

This episode is a comprehensive guide to driving traffic to your ecommerce store. It breaks down seven key strategies, emphasizing a holistic approach rather than relying on a single method. Ecommerce operators will learn how to calculate traffic needs based on revenue goals and implement both organic and paid acquisition techniques to attract new and repeat customers.

Key takeaways

• Calculate your traffic needs by understanding conversion rates and average order values to hit specific revenue targets.
• Prioritize mastering one to two traffic channels thoroughly before expanding efforts across multiple platforms to ensure effectiveness.
• Implement a mix of organic strategies like SEO and content marketing for long-term visibility alongside paid acquisition for immediate reach.
• Focus on building effective email marketing funnels, including list building, welcome sequences, and promotional campaigns, as a core traffic driver.
• Explore referral and affiliate marketing programs to leverage existing customer loyalty and partnerships for new customer acquisition.

Themes

Topics covered

Episode description

Need more traffic? You and every other eCommerce entrepreneur I’ve met :) Today we’re running through all the different ways you can drive traffic to your eCommerce store. We cover 7 main ways to do this with some specific strategies for each one. Remember, no one strategy is ever going to revolutionize your biz. All of these strategies work together, so make a commitment to creating an experience for your people across as many of these channels as you can manage. You don’t have to do them ALL at the same time, focus on doing one or two things REALLY well before you try and do all the things. What You’ll Learn How to calculate how much traffic you need to hit your revenue goals Organic + Paid ways to drive both new and repeat traffic to your eCommerce store The 7 main ways to drive traffic to your eCommerce store Episodes Mentioned 2 - How to Make Money with Email Marketing eCommerceBadassery.com/02 3 - 6 Must-Have Email Automations eCommerceBadassery.com/03 10 - Must-Have Email Automations for eCommerce eCommerceBadassery.com/10 12 - How To Get More Awareness & Visibility for Your eCommerce Store eCommerceBadassery.com/12 31 - Non-Salesy Email Ideas eCommerceBadassery.com/31 32 - Product-Focused Email Ideas eCommerceBadassery.com/32 41 - Setting & Accomplishing Goals Like an eCommerce Badass eCommerceBadassery.com/41 43 - List Building for eCommerce eCommerceBadassery.com/43 44 - How to Create an Email Marketing Calendar eCommerceBadassery.com/44 45 - Should You Have A Blog on Your eCommerce Website? eCommerceBadassery.com/45 50 - An Advanced Strategy to Track Your Email Marketing Campaigns eCommerceBadassery.com/50 Read the Full Transcript eCommerceBadassery.com/56 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with othe

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Frequently asked about this episode

What does this episode say about paid acquisition?

Calculate your traffic needs by understanding conversion rates and average order values to hit specific revenue targets.

What does this episode say about organic & seo?

Prioritize mastering one to two traffic channels thoroughly before expanding efforts across multiple platforms to ensure effectiveness.

What does this episode say about email & sms?

Implement a mix of organic strategies like SEO and content marketing for long-term visibility alongside paid acquisition for immediate reach.

What does this episode say about customer retention?

Focus on building effective email marketing funnels, including list building, welcome sequences, and promotional campaigns, as a core traffic driver.

What does this episode say about paid acquisition?

Explore referral and affiliate marketing programs to leverage existing customer loyalty and partnerships for new customer acquisition.

Listen

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