55: Artificial Intelligence: The Fastest Way To Accelerate Your Brand Into A Social Media Content Mega-Factory
eCommerce Fastlane · with Kate Bradley Chernis · August 8, 2019 · 46 min
Summary
This episode explores how ecommerce brands can leverage AI for social media content creation, transforming existing long-form content into dozens of ready-to-use social posts. It highlights the importance of combining AI efficiency with human authenticity to build customer trust and accelerate brand growth on social platforms.
Key takeaways
Implement AI tools to automatically repurpose long-form content (blogs, videos, podcasts) into multiple social media posts, saving significant time and resources.
Focus on humanizing your brand through social media by creating authentic, inclusive, and accessible content that resonates with your audience, even when using AI for generation.
Utilize social media management platforms that offer integrated content creation, planning, publishing, and analytics to gain a holistic view of your social performance and optimize workflows.
Explore conversational marketing platforms like ShopMessage to engage customers via Facebook Messenger, a channel used by top-performing brands for significant revenue generation.
Prioritize creating content that builds customer trust by ensuring it is inclusive and accessible to a wider audience.
My guest on today's episode is Kate Bradley Chernis, Co-Founder & CEO from Lately. They are a disruptive social media management platform that pairs AI (artificial intelligence) with humans. The platform automatically turns blogs, press releases, white papers, online articles, newsletters, videos and podcasts into dozens of pre-hashtagged and pre-shortlinked autogenerated social media posts.Great Power And ProductivityI'm saving endless hours with Lately‘s super powerful features, together, all in one place including content creation, planning, publishing, organizing, and the necessary insights to gain 100% visibility across 100% of your channels so you can connect workflow to results. This solution is an absolute game-changer...so much so that I personally use this solution for my social sharing!What You Will Learn Today…The one thing that’s killing it in content that you MUST do or get left behind.How to humanize your brand.How Shopify brands can be truly authentic and human without compromising the brand.Tips on how to create inclusive and accessible content that builds customer trust. Links And Resources Mentioned In This EpisodeLately14-Day Free Trial + Complimentary Marketing ConsultationArt of the StartNaturally Speaking DragonThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your
Implement AI tools to automatically repurpose long-form content (blogs, videos, podcasts) into multiple social media posts, saving significant time and resources.
What does this episode say about brand & content?
Focus on humanizing your brand through social media by creating authentic, inclusive, and accessible content that resonates with your audience, even when using AI for generation.
What does this episode say about paid acquisition?
Utilize social media management platforms that offer integrated content creation, planning, publishing, and analytics to gain a holistic view of your social performance and optimize workflows.
What does this episode say about ai & automation?
Explore conversational marketing platforms like ShopMessage to engage customers via Facebook Messenger, a channel used by top-performing brands for significant revenue generation.
What does this episode say about ai & automation?
Prioritize creating content that builds customer trust by ensuring it is inclusive and accessible to a wider audience.
