This episode unveils Amazon PPC strategies with Destaney Wishon, focusing on moving beyond ACoS to prioritize sales volume and profitability. It offers actionable advice for ecommerce operators on optimizing ad campaigns, leveraging tools like Helium 10 Adtomic, and integrating PPC with organic ranking to achieve success in the competitive Amazon marketplace.
Key takeaways
Don't solely rely on ACoS; integrate sales volume and overall profitability into your Amazon PPC strategy, especially for non-repeat purchase products where initial losses can build organic rank.
Utilize Helium 10's Adtomic for comprehensive PPC management, leveraging its ability to track organic rank interplay, search volume, and implement day-parting strategies for bid optimization.
Implement custom bidding rules within Adtomic tailored to your product's lifecycle (launch, growth, profitability) and business outcomes, focusing on conversions for new products and ACoS/ROAS for mature ones.
Leverage Amazon's Search Query Performance reports and optimize bids with precision, considering single keyword campaigns and managing multiple product variants effectively.
Understand that for new products, ACoS might be less critical than driving velocity and improving organic rank, but cash flow and margin remain paramount for sustained growth.
In this episode, we’ve got one of the top minds in the Amazon PPC world. This was no doubt the best set of Amazon advertising questions we’ve ever had on the show!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Don't solely rely on ACoS; integrate sales volume and overall profitability into your Amazon PPC strategy, especially for non-repeat purchase products where initial losses can build organic rank.
What does this episode say about paid acquisition?
Utilize Helium 10's Adtomic for comprehensive PPC management, leveraging its ability to track organic rank interplay, search volume, and implement day-parting strategies for bid optimization.
What does this episode say about analytics & attribution?
Implement custom bidding rules within Adtomic tailored to your product's lifecycle (launch, growth, profitability) and business outcomes, focusing on conversions for new products and ACoS/ROAS for mature ones.
What does this episode say about ai & automation?
Leverage Amazon's Search Query Performance reports and optimize bids with precision, considering single keyword campaigns and managing multiple product variants effectively.
What does this episode say about amazon & marketplaces?
Understand that for new products, ACoS might be less critical than driving velocity and improving organic rank, but cash flow and margin remain paramount for sustained growth.
