Nathan Barry, founder of ConvertKit, joins to discuss how to build a significant online following in today's rapidly changing digital landscape. The episode dives into navigating AI advancements and algorithm shifts on major platforms like Google, Facebook, TikTok, and Instagram, providing practical strategies for creators and businesses to cultivate an engaged audience through owned channels and intelligent content creation. This is a must-listen for ecommerce operators looking to future-proof their audience growth.
Key takeaways
Prioritize owned channels like email lists over relying solely on social media platforms, as algorithms and platform changes can quickly diminish reach.
Leverage AI to enhance content creation and audience engagement, but ensure authenticity and value remain at the core of your strategy.
Develop a diversified platform strategy to mitigate risks associated with algorithm updates and reach different audience segments effectively.
Focus on long-term audience building through consistent value delivery rather than chasing short-term viral trends.
Understand the nuances of each platform (e.g., TikTok vs. Instagram) to tailor content and engagement strategies for optimal results.
In this episode, my friend Nathan Barry and I debate the best way to build an audience today in light of AI and the many changes with Google, Facebook, Tiktok and Instagram.
Nathan is the founder of ConvertKit and the Nathan Barry show.
Frequently asked about this episode
What does this episode say about brand & content?
Prioritize owned channels like email lists over relying solely on social media platforms, as algorithms and platform changes can quickly diminish reach.
What does this episode say about organic & seo?
Leverage AI to enhance content creation and audience engagement, but ensure authenticity and value remain at the core of your strategy.
What does this episode say about email & sms?
Develop a diversified platform strategy to mitigate risks associated with algorithm updates and reach different audience segments effectively.
What does this episode say about ai & automation?
Focus on long-term audience building through consistent value delivery rather than chasing short-term viral trends.
What does this episode say about brand & content?
Understand the nuances of each platform (e.g., TikTok vs. Instagram) to tailor content and engagement strategies for optimal results.
