54. Smashing Glass Ceilings & Growing Through Social with Megan Tellez of Glass Ladder & Co.

eCommerce Badassery · with Megan Tellez · April 6, 2021 · 41 min

Summary

Megan Tellez of Glass Ladder & Co. shares her journey of building a multi-million dollar accessory business from a side hustle in just four years. This episode reveals her strategic approach to identifying market gaps, leveraging social media for growth, and overcoming entrepreneurial challenges to create a business that supports her desired lifestyle. It provides inspiration and practical advice for e-commerce operators aiming for rapid growth and brand building.

Key takeaways

• Identify a market gap based on personal frustration, as Megan did with fashionable work accessories, to fuel passionate and authentic product development.
• Utilize social media platforms like Instagram and Facebook Groups to build a strong community around your brand and drive sales.
• Embrace and learn from business mistakes; Megan highlights that resisting a crucial aspect of her business initially hindered growth, but leaning in transformed it.
• Develop a clear strategy, cultivate a willingness to continuously learn, and maintain grit to navigate challenges and achieve significant business growth.
• Focus on creating products that resonate deeply with your target market, like Glass Ladder & Co.'s 'Sarah Laptop Bag,' to ensure strong product-market fit.

Themes

Topics covered

Episode description

From side hustle to multi-million dollar business in 4 years. Hear how Megan Tellez of Glass Ladder & Co. took her frustration for her corporate job and lack of fashionable accessories for the modern stylish woman and turned it into her dream business. A former client and badass businesswoman, Megan has such an inspiring story and journey that proves with a strategy, a willingness to learn, and a little bit of grit you too can break the glass ceiling and build a business you love and that supports the life you want to create for yourself. Here’s what you’ll learn: Megan’s #1 piece of advice for growing a successful business Her biggest mistakes and successes in her business so far The one thing she resisted most in her business and how it changed things for the better when she finally leaned in Connect With Megan Save 20% Off Your Entire Purchase with code BADASS Glass Ladder & Co. Website http://glassladderco.com Best Selling Bag: The Sarah Laptop Bag https://glassladderco.com/products/the-sarah Instagram http://instagram.com/glassladder Facebook Group https://www.facebook.com/groups/glassladder Read the Full Transcript eCommerceBadassery.com/54 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery

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Frequently asked about this episode

What does this episode say about brand & content?

Identify a market gap based on personal frustration, as Megan did with fashionable work accessories, to fuel passionate and authentic product development.

What does this episode say about founder & leadership?

Utilize social media platforms like Instagram and Facebook Groups to build a strong community around your brand and drive sales.

What does this episode say about paid acquisition?

Embrace and learn from business mistakes; Megan highlights that resisting a crucial aspect of her business initially hindered growth, but leaning in transformed it.

What does this episode say about organic & seo?

Develop a clear strategy, cultivate a willingness to continuously learn, and maintain grit to navigate challenges and achieve significant business growth.

What does this episode say about brand & content?

Focus on creating products that resonate deeply with your target market, like Glass Ladder & Co.'s 'Sarah Laptop Bag,' to ensure strong product-market fit.

Listen

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