Dive into the evolving landscape of Amazon Japan, where seismic shifts are creating new opportunities for e-commerce sellers. This episode unpacks the strategic move away from Rakuten's dominance, critical import law changes, and the cultural nuances essential for success, providing a blueprint for bolstering your bottom line in this dynamic market.
Key takeaways
Recognize the strategic shift in the Japanese e-commerce market, with Amazon now potentially surpassing Rakuten in market share, driven by Rakuten's decision to cut back on its cornerstone points program.
Understand the critical change in Japan's import laws (October 2023), transitioning from Importer of Record (IOR) to Attorney of Customs Process (ACP), which may impact import taxes based on the total selling cost rather than the landed cost.
Leverage global reviews to build trust and credibility in the Japanese market, as international sellers can gain a competitive edge using astute analytics and Amazon product reviews.
Strategically utilize freight forwarding to navigate international logistics when entering the Japanese market, considering Japan's proximity to China and advantageous trade agreements with other Asian nations.
Today, we’ve got two of the world’s foremost experts on selling in Amazon Japan, where international sellers are making more profit than all their other Amazon marketplaces.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Recognize the strategic shift in the Japanese e-commerce market, with Amazon now potentially surpassing Rakuten in market share, driven by Rakuten's decision to cut back on its cornerstone points program.
What does this episode say about supply chain & operations?
Understand the critical change in Japan's import laws (October 2023), transitioning from Importer of Record (IOR) to Attorney of Customs Process (ACP), which may impact import taxes based on the total selling cost rather than the landed cost.
What does this episode say about analytics & attribution?
Leverage global reviews to build trust and credibility in the Japanese market, as international sellers can gain a competitive edge using astute analytics and Amazon product reviews.
What does this episode say about amazon & marketplaces?
Strategically utilize freight forwarding to navigate international logistics when entering the Japanese market, considering Japan's proximity to China and advantageous trade agreements with other Asian nations.
