This episode dives deep into Amazon's Product Opportunity Explorer, a powerful, free tool for sellers. It highlights how to leverage Amazon's proprietary data to identify unmet customer demands and discover profitable product niches. This is a must-listen for both new and experienced Amazon sellers looking for their next winning product.
Key takeaways
Utilize Amazon's Product Opportunity Explorer to identify unmet customer demand and product gaps on Amazon.com and six other marketplaces (UK, DE, FR, IT, ES, JP).
Access Category Insights within Seller Central (under 'Growth' > 'Marketplace Product Guidance') to perform preliminary product research and discover popular product types based on demand metrics.
Understand that the popularity index in Category Insights reflects a combination of search and sales data, helping to pinpoint high-demand product categories.
Even without Brand Registry, sellers with a professional selling plan can access valuable Amazon data for product research.
Use tools like Helium 10 in conjunction with Amazon's data for enhanced product and keyword research.
In this episode, we’ve got somebody from Amazon who works on the Product Opportunity Explorer team to do a deep dive into how sellers can use this Amazon data to find new product opportunities.
What does this episode say about amazon & marketplaces?
Utilize Amazon's Product Opportunity Explorer to identify unmet customer demand and product gaps on Amazon.com and six other marketplaces (UK, DE, FR, IT, ES, JP).
What does this episode say about product & merchandising?
Access Category Insights within Seller Central (under 'Growth' > 'Marketplace Product Guidance') to perform preliminary product research and discover popular product types based on demand metrics.
What does this episode say about analytics & attribution?
Understand that the popularity index in Category Insights reflects a combination of search and sales data, helping to pinpoint high-demand product categories.
What does this episode say about amazon & marketplaces?
Even without Brand Registry, sellers with a professional selling plan can access valuable Amazon data for product research.
What does this episode say about amazon & marketplaces?
Use tools like Helium 10 in conjunction with Amazon's data for enhanced product and keyword research.
