This episode offers a deep dive into advanced Amazon and Walmart ranking strategies, including navigating TOS compliance and leveraging newly discovered features. It's a must-listen for sellers looking to optimize their product visibility, especially concerning the new virtual bundle functionalities and their unexpected PPC compatibility on Amazon.
Key takeaways
Shift Amazon ranking strategy from black-hat tactics to market research and surveys to ensure TOS compliance and relevance in the algorithm.
Utilize newly discovered Amazon virtual bundle capabilities to combine multiple quantities of the same ASIN or different ASINs, previously unallowed.
Experiment with running PPC campaigns on Amazon virtual bundles, particularly through bulk uploads, to potentially boost conversions and visibility.
For Etsy, prioritize social proof, reviews, and real-life product photos to enhance ranking and appeal to the visual-centric platform.
On Walmart, leverage search-find-buy and add-to-cart strategies, which are currently TOS compliant, to improve product ranking.
In this episode, Alina Vlaic is back on the show to talk about what’s working with ranking strategies on Amazon and Walmart and some cool Amazon virtual bundle updates!
