This episode is a masterclass in advanced Amazon keyword research, vital for any Amazon seller looking to gain a competitive edge. It dives deep into leveraging tools like Helium 10 and Amazon Brand Analytics to uncover high-impact keywords, analyze competitor strategies, and precisely track keyword performance to drive significant revenue growth.
Key takeaways
Implement 24/7 keyword tracking for your most critical keywords using Helium 10's Keyword Tracker to monitor performance fluctuations and react swiftly to changes, rather than relying on less frequent updates.
Utilize Amazon Brand Analytics (ABA) data within Cerebro to identify keywords where the top three clicked products have a low cumulative click and conversion share, indicating a more "open" market with higher potential for new product penetration.
Export Cerebro data to Excel for advanced filtering and manipulation, allowing for a deeper dive into keyword data beyond the Helium 10 dashboard capabilities, or use Keyword Processor to refine keyword lists and eliminate duplicates.
Analyze the difference between organic and sponsored ranks, and understand how varying browsing scenarios affect rank visibility, ensuring a comprehensive view of your product's search performance.
Use ABA data to identify competitor-dominated keywords where their listings might be weak, presenting an opportunity to target and potentially "take over" those keywords with a stronger product offering.
In part 2 of our Seller Strategy Masterclass, we explore keyword research strategies using Cerebro, and if done right, that can potentially mean thousands of dollars of extra revenue for your Amazon FBA business.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Implement 24/7 keyword tracking for your most critical keywords using Helium 10's Keyword Tracker to monitor performance fluctuations and react swiftly to changes, rather than relying on less frequent updates.
What does this episode say about organic & seo?
Utilize Amazon Brand Analytics (ABA) data within Cerebro to identify keywords where the top three clicked products have a low cumulative click and conversion share, indicating a more "open" market with higher potential for new product penetration.
What does this episode say about paid acquisition?
Export Cerebro data to Excel for advanced filtering and manipulation, allowing for a deeper dive into keyword data beyond the Helium 10 dashboard capabilities, or use Keyword Processor to refine keyword lists and eliminate duplicates.
What does this episode say about analytics & attribution?
Analyze the difference between organic and sponsored ranks, and understand how varying browsing scenarios affect rank visibility, ensuring a comprehensive view of your product's search performance.
What does this episode say about amazon & marketplaces?
Use ABA data to identify competitor-dominated keywords where their listings might be weak, presenting an opportunity to target and potentially "take over" those keywords with a stronger product offering.
