This episode is a must-listen for Walmart Marketplace sellers looking to optimize their performance. It clarifies key capabilities like coupon access, brand stores, and video ads, while also providing crucial advice on inventory management for Q4 and strategies for earning the Pro Seller badge. The insights on review acquisition and trademark registration are particularly valuable for brand growth on the platform.
Key takeaways
If you have a Walmart account manager, leverage them to submit coupons and potentially gain access to 'Flash Picks,' as direct seller access to these promotions is currently limited.
Prioritize sending Q4 inventory to Walmart WFS immediately, as check-in times are increasing and will worsen closer to the holidays. Aim to send more than usual to avoid stockouts.
Utilize Walmart’s Review Accelerator Program for products with fewer than five reviews; paying $10 can get verified reviews from existing customers, who receive a $3 incentive.
Register your brand on the Walmart Brand Registry portal promptly to unlock features like video ads and to protect your intellectual property.
If products aren't approved for WFS but are for seller-fulfilled, switch to seller-fulfilled to get products listed and sold, especially for 'hazmat' or restricted categories.
If you encounter item issues, use the item report in Seller Center to identify reason codes and open a partner support case, or provide missing attributes/documents to complete submission.
Today, let’s answer all of your burning questions about selling at Walmart.com. From Walmart coupons access and brand stores, to dealing with COMP errors, deactivations, and more!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
If you have a Walmart account manager, leverage them to submit coupons and potentially gain access to 'Flash Picks,' as direct seller access to these promotions is currently limited.
What does this episode say about supply chain & operations?
Prioritize sending Q4 inventory to Walmart WFS immediately, as check-in times are increasing and will worsen closer to the holidays. Aim to send more than usual to avoid stockouts.
What does this episode say about brand & content?
Utilize Walmart’s Review Accelerator Program for products with fewer than five reviews; paying $10 can get verified reviews from existing customers, who receive a $3 incentive.
What does this episode say about conversion & cro?
Register your brand on the Walmart Brand Registry portal promptly to unlock features like video ads and to protect your intellectual property.
What does this episode say about amazon & marketplaces?
If products aren't approved for WFS but are for seller-fulfilled, switch to seller-fulfilled to get products listed and sold, especially for 'hazmat' or restricted categories.
