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50: Latest Marketing Tactics And Platforms From IRCE 2019 - Internet Retailer Conference & Exhibition

eCommerce Fastlane · July 3, 2019 · 82 min

Summary

This episode, recorded live from IRCE 2019, features interviews with 12 Shopify partners showcasing innovative solutions for ecommerce growth. It offers a unique look at the tools and platforms available to help Shopify brands with everything from shipping and customer service to marketing automation and conversion optimization. Ecommerce operators will find actionable insights on a range of solutions designed to enhance their online stores.

Key takeaways

Themes

shopify & ecommerce platformspaid acquisitioncustomer retentionconversion & cro

Topics covered

ecommerce eventsshopify appsshipping solutionscheckout optimizationcustomer service platformsmessenger marketingconversion rate optimizationretargeting adsemail marketing automationloyalty programs

Episode description

Today's episode was recorded on the show floor at IRCE 2019 in Chicago (Internet Retailer Conference & Exhibition)This years event merged a few shows into one mega-show called RetailX.It was marketed as the only complete solution for a transformative retail market. RetailX is a colocation of the Internet Retailer Conference & Exhibition (IRCE), the world’s largest e-commerce event, with GlobalShop, the world’s largest annual event for shopper facing retail design, technology, and in-store marketing, and RFID Journal LIVE! Retail, the world’s only RFID event dedicated specifically to retail application.With 20,000 attendees and more than 1,200 exhibiting brands, it was an amazing show for all things commerce, be that in-store or online.What You Will Learn Today…Steve Hutt attended IRCE and let serendipity happen as he explored all the vendors that help Shopify brands grow and scale. In this special live recording, Steve interviews 12 partners that are doing interesting things to help Shopify entrepreneurs.Companies Featured In This EpisodeTimestamps have been added if you prefer to jump directly to a specific interview. Each five-minute episode is right to the point and very educational for the problems they are solving for Shopify brands.EasyShip (6:10)Easyship.comEasyship Shopify AppComplete Easyship Podcast EpisodeBold Commerce (11:42)Bold CommerceCashier by Bold CommerceComplete Bold Commerce Podcast EpisodeGorgias (16:37)Gorgias.ioGorgias Shopify AppVeriship (25:11)VeriShipVeriship on LinkedInOctaneAI (33:12)OctaneAIConversational Commerce PlaybookOctaneAI Shopify AppBokksu.comFeatsocks.com​JustUno (40:15)JustUnoJustUno Shopify AppEllamila.comSkubana (46:47)SkubanaSkubana Shopify AppDeathWishCoffee.comAwayTravel.com​Cocofloss.com​Nomadboutique.com​Skubana Series-A RoundShoelace (50:01)ShoelaceShoelace Shopify AppRhone.com​Follow Reza (CEO - Shoelace) on TwitterZaius (57:21)ZaiusZAM (Zaius Assisted Marketing) Empowered Marketer PodcastMizzen and M

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Frequently asked about this episode

What does this episode say about shopify & ecommerce platforms?
Easyship helps Shopify brands streamline global shipping and fulfillment by offering discounted rates and simplified customs.
What does this episode say about paid acquisition?
Bold Commerce provides advanced checkout and subscription solutions, allowing for greater customization and recurring revenue models beyond Shopify's native capabilities.
What does this episode say about customer retention?
Gorgias focuses on unifying customer communication channels (email, chat, social) into a single platform for improved customer support efficiency and personalization.
What does this episode say about conversion & cro?
JustUno offers a suite of conversion tools, including pop-ups, personalization, and gamification, to capture leads and drive sales on Shopify stores.
What does this episode say about shopify & ecommerce platforms?
OctaneAI leverages conversational commerce through Messenger marketing, enabling automated customer interactions, abandoned cart recovery, and personalized product recommendations.

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